Results 41 to 50 of about 420 (123)
PRECEDENCE IN MEDIA DISCOURSES: ON THE STUDY OF VERBAL AND NON-VERBAL PHENOMENA
Гуманитарные и юридические исследования, 2021 The development of new media and their interaction with traditional media creates unique opportunities for creolizing discourse and supplementing the information flow. It also contributes to the formation of cultural artifacts, references to them and new
T. V. Marchenko
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Semiotics of Medical Discourse
RUDN Journal of Language Studies, Semiotics and SemanticsMedical discourse as an institutional discourse is considered simultaneously in several aspects: genre palette; discourse participants and their communicative strategies and speech behaviour; forms of communication between patient and doctor; methods and
Yulia N. Ebzeeva, Natalia M. Dugalich
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Научный диалог, 2022 The article deals with Internet memes that function in the professional community of lawyers in the social networks VKontakte and Odnoklassniki as a polycode text. The question is raised about the grounds for the analysis of Internet memes.
A. A. Khustenko
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FROM TEXT TO POLYCODE TEXT: SEMIOTIC CHANGES IN TEXT PRODUCTION
RESEARCH TRENDS IN MODERN LINGUISTICS AND LITERATURE, 2018 The article is devoted to the investigation of the linguistic notions of “text” and “polycode text”. The notion of a text has recently undergone a lot of changes in its interpretation. Nowadays, while defining of texts it has been offered to take into account different approaches to their study including not only grammatical, cognitive-semantic ...
Yulia Gordienko, Tetiana Semeniuk
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Features of semiotic encoding of a precedent name or “an ordinary Soviet man” in a polycode text
Гуманитарные и юридические исследованияIntroduction. The article studies features of encoding precedent names (PNs) and precedent images in modern polycode texts with account of their semiotically complicated nature and the characteristics of visual / verbal / auditory forms of precedence ...
T. V. Marchenko
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The ballad genre and its transformation in A. Galich’s song “Queen of the Mainland”
RUDN Journal of Studies in Literature and Journalism, 2023 The research aims to trace the functioning of the ballad as a polycode genre in the song poetry of A. Galich. Comparative historical and hermeneutic methods were used, as well as approaches developed to study polycode text.
Aleksandr V. Markov, Mikhail M. Golubkov
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“Polycode” irony as a sign of modern media-political discourse
, 2020 The purpose of this research is to conduct a comprehensive linguoculturological analysis of verbal and non-verbal means of expressing “polycode” irony in modern Russian political discursive practices.
Natalya Bozhenkova, Tamara Kalichkina
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Записки з романо-германської філології, 2016 The article deals with the interrelation of the first and the second signal systems of a man in his perception of sensual information and its further reflection in a text message. Sensual information is perceived via five sensor (modal) canals. Modality,
І. М. Колегаєва
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Викладання мов у вищих навчальних закладах освіти на сучасному етапі: Міжпредметні зв'язки, 2021 One of the challenges facing a modern foreign language teacher is both a relatively low level of initial language training of educational migrants and their low motivation in studying the entire system of a foreign language and their involvement in the ...
O. Hrebenshchykova
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, 2021 Статья поступила в редакцию 22.07.2021 г.Статья посвящена рассмотрению роли невербальных компонентов (видео, аудио, фотоизображений, графических знаков и др.) в смысловой структуре поликодовых рекламных публикаций.
Погребнякова, А. А. +5 more
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