Results 41 to 50 of about 176 (67)
CONCEPTUAL ARTWORK AS A POLYCODE TEXT
Polylinguality and Transcultural Practices, 2016 The present article analyses a conceptual artwork as a polycode text whose perception requires interactions of multiple sensory channels of an individual. It emphasizes relationships of all artwork’s components in different perception levels.
V A Berest
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Sense-forming functions of language anomalies in polycode texts of advertising medical products and services [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe paper examines the linguacreative potential of language anomaly models of different types in polycode texts advertising medical products and services.
Timur B. Radbil
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Medical Advertising as a Polycode Text Genre
Ученые записки Казанского университета: Серия Гуманитарные наукиThis article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated ...
N. M. Dugalich
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POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Неофилология, 2018 The metaphor role in the polycode advertising text representing a combination of verbal and visual codes is considered. Because the purpose of social advertising is change of behavioural models in society, a problem of use of various tools thanks to ...
Karina Eduardovna Vaygandt
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Polycode vs. creolized text: terminology problems
RUDN Journal of Language Studies, Semiotics and Semantics, 2012 Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension.
O I Maksimenko
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Language of digital poetry description: the semiotic and literary aspects
Слово.ру: балтийский акцентThere is a dearth of empirical literary studies devoted to digital literature, primarily due to the poor development of a methodological framework for analysing digital texts and a lack of clarity as regards the text/meaning-generating capacity of the ...
Yulia A. Govorukhina
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Special Aspects of the Media Category Realization in Chinese Microblogs
Известия Южного федерального университета: Филологические науки, 2016 The article is devoted to the research of the phenomenon of microblogging, which is an essential part of Chinese culture media. Microblog is considered as an innovative genre of Internet-journalism and as a kind of media text, since in many cases it is ...
Li Feixiang
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Cognitive metaphor and precedent phenomena in the city space representation [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe article studies polycode metaphorical reflection of the socio-cultural landscape of the capital city. The study is aimed at analyzing the peculiarities of urban space metaphorical conceptualization by appealing to precedent phenomena of different ...
Tatiana V. Marchenko +1 more
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An Eye-Tracking Study of Sketch Processing: Evidence From Russian. [PDF]
Front Psychol, 2020 Petrova TE, Riekhakaynen EI, Bratash VS.
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Naive geography: geoconceptology and topology of geomental maps. [PDF]
Heliyon, 2020 Zelianskaia NL +3 more
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