Results 41 to 50 of about 223 (100)

PRECEDENCE IN MEDIA DISCOURSES: ON THE STUDY OF VERBAL AND NON-VERBAL PHENOMENA

open access: yesГуманитарные и юридические исследования, 2021
The development of new media and their interaction with traditional media creates unique opportunities for creolizing discourse and supplementing the information flow. It also contributes to the formation of cultural artifacts, references to them and new
T. V. Marchenko
doaj   +1 more source

Polymodality of senses in the mirror of a polycode text, or once again on the anthropocentricity of linguistics

open access: yesЗаписки з романо-германської філології, 2016
The article deals with the interrelation of the first and the second signal systems of a man in his perception of sensual information and its further reflection in a text message. Sensual information is perceived via five sensor (modal) canals. Modality,
І. М. Колегаєва
doaj   +1 more source

MANIPULATING IMPLICIT MEANINGS IN RUSSIAN POLYCODE TEXTS OF ADVERTISING MEDICAL PRODUCTS AND SERVICES

open access: yesВестник Волгоградского государственного университета: Серия 2. Языкознание
The article examines language manipulating models through the actualization of implicit meanings in Russian polycode texts of advertising of medical products and services.
Timur Radbil
doaj   +1 more source

The Soviet Epoch in Polycode Precedent Media Reflection, or From Each According to His Ability, to Each According to His Need [PDF]

open access: yesАктуальные проблемы филологии и педагогической лингвистики
The article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space.
Tatiana V. Marchenko
doaj   +1 more source

The potential of using creolized texts in teaching languages to foreign students (demonstrated on Internet memes)

open access: yesВикладання мов у вищих навчальних закладах освіти на сучасному етапі: Міжпредметні зв'язки, 2021
One of the challenges facing a modern foreign language teacher is both a relatively low level of initial language training of educational migrants and their low motivation in studying the entire system of a foreign language and their involvement in the ...
O. Hrebenshchykova
doaj   +1 more source

POTENTIAL OF TRANSFORMATIONS IN POLYCODE INTERNET MEME WITHIN THE EVENT-RELATED CONTEXT OF 2020

open access: yesВестник Волгоградского государственного университета: Серия 2. Языкознание, 2021
The article deals with a specific polycode text that functions in the field of virtual communication – Internet meme. The focus is on its regular transformations.
Oxana S. Issers
doaj   +1 more source

ENGLISH GUIDEBOOKS TO UKRAINE AS POLYCODE TEXTS

open access: yesWritings in Romance-Germanic Philology, 2017
The article outlines main aspects of study of the English tourism terminology, in particular, functional. General specific features of the English guides and peculiarities of tourism terms functioning in them have been viewed in the article. The aim of our work is to consider the functioning of the English tourism terminology in guidebooks to Ukraine ...
openaire   +4 more sources

To the problem of semantic text heterogeneity

open access: yesOpera slavica, 2013
The article deals with the problem of text heterogeneity from the semantic and linguistic points of view. It presents the notion and analysis of semantic heterogeneity and polycode as two forms of text heterogeneity.
Ján Gallo
doaj  

Markers of polycode objectification of precedent phenomena in a semiotically complicated text

open access: yesГуманитарные и юридические исследования
Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
doaj   +1 more source

SEMIOTIC AND COMMUNICATIVE STATUS OF PICTORIAL AND VERBAL TEXT (transformation, translation, coexistence)

open access: yesЗаписки з романо-германської філології, 2017
The article highlights the problem of inter-code relations and transformations of two different types of messages: verbal and pictorial. We presume that: first, both a picture and a verbal message are texts; second, they can share a common message either
І. М. Колегаєва
doaj   +1 more source

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