Results 41 to 50 of about 223 (100)
PRECEDENCE IN MEDIA DISCOURSES: ON THE STUDY OF VERBAL AND NON-VERBAL PHENOMENA
The development of new media and their interaction with traditional media creates unique opportunities for creolizing discourse and supplementing the information flow. It also contributes to the formation of cultural artifacts, references to them and new
T. V. Marchenko
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The article deals with the interrelation of the first and the second signal systems of a man in his perception of sensual information and its further reflection in a text message. Sensual information is perceived via five sensor (modal) canals. Modality,
І. М. Колегаєва
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The article examines language manipulating models through the actualization of implicit meanings in Russian polycode texts of advertising of medical products and services.
Timur Radbil
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The Soviet Epoch in Polycode Precedent Media Reflection, or From Each According to His Ability, to Each According to His Need [PDF]
The article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space.
Tatiana V. Marchenko
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One of the challenges facing a modern foreign language teacher is both a relatively low level of initial language training of educational migrants and their low motivation in studying the entire system of a foreign language and their involvement in the ...
O. Hrebenshchykova
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POTENTIAL OF TRANSFORMATIONS IN POLYCODE INTERNET MEME WITHIN THE EVENT-RELATED CONTEXT OF 2020
The article deals with a specific polycode text that functions in the field of virtual communication – Internet meme. The focus is on its regular transformations.
Oxana S. Issers
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ENGLISH GUIDEBOOKS TO UKRAINE AS POLYCODE TEXTS
The article outlines main aspects of study of the English tourism terminology, in particular, functional. General specific features of the English guides and peculiarities of tourism terms functioning in them have been viewed in the article. The aim of our work is to consider the functioning of the English tourism terminology in guidebooks to Ukraine ...
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To the problem of semantic text heterogeneity
The article deals with the problem of text heterogeneity from the semantic and linguistic points of view. It presents the notion and analysis of semantic heterogeneity and polycode as two forms of text heterogeneity.
Ján Gallo
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Markers of polycode objectification of precedent phenomena in a semiotically complicated text
Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
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The article highlights the problem of inter-code relations and transformations of two different types of messages: verbal and pictorial. We presume that: first, both a picture and a verbal message are texts; second, they can share a common message either
І. М. Колегаєва
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