Results 51 to 60 of about 223 (100)

Cognitive processing of educational polycode text: An experimental eye-tracking study [PDF]

Training, Language and Culture
This study investigates the cognitive processing of educational PCTs by Russian-speaking readers, addressing the research gap concerning how this process is executed, regulated, and influenced by various factors.
Inna V. Tubalova, Alena V. Garina
doaj   +1 more source

Sense-forming functions of language anomalies in polycode texts of advertising medical products and services [PDF]

Актуальные проблемы филологии и педагогической лингвистики
The paper examines the linguacreative potential of language anomaly models of different types in polycode texts advertising medical products and services.
Timur B. Radbil
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CONTEMPORARY GERMAN VACANCY ADVERTISEMENTS AS A POLYCODE TEXT

Bulletin of Udmurt University. Series History and Philology, 2020
The article considers the peculiarities of the modern German vacancy advertisement in the context of opposition of monocode and polycode texts. The author pays special attention to the fact of belonging of such texts to two semiotic systems (the German and the English language) that may be viewed as the basic verbal constituents of the vacancy ...
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Content of the Term “Gesture” in a Polycode (Film) Text

Philology. Theory & Practice, 2022
The purpose of the study is to determine how a gesture functions in a polycode text using a film text as an example. The paper deals with the content of the term “gesture”; describes the classifications of gestures that have developed in linguistics and anthropology; substantiates the necessity of considering the system of gestures as a semiotic system
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Verbal-visual polycode mechanisms of the language of documentary cinema

Неофилология
INTRODUCTION. The verbal-visual polycode mechanisms shaping the language of contemporary Russian documentary cinema have been analyzed. The relevance of the study is due to the digital transformation of media, the blurring of boundaries between fact and ...
M. A. Lovkov
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Special Aspects of the Media Category Realization in Chinese Microblogs

Известия Южного федерального университета: Филологические науки, 2016
The article is devoted to the research of the phenomenon of microblogging, which is an essential part of Chinese culture media. Microblog is considered as an innovative genre of Internet-journalism and as a kind of media text, since in many cases it is ...
Li Feixiang
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Language of digital poetry description: the semiotic and lite­rary aspects

Слово.ру: балтийский акцент
There is a dearth of empirical literary studies devoted to digital literature, primarily due to the poor development of a methodological framework for analysing digital texts and a lack of clarity as regards the text/meaning-generating capacity of the ...
Yulia A. Govorukhina
doaj   +1 more source

Cognitive metaphor and precedent phenomena in the city space representation [PDF]

Актуальные проблемы филологии и педагогической лингвистики
The article studies polycode metaphorical reflection of the socio-cultural landscape of the capital city. The study is aimed at analyzing the peculiarities of urban space metaphorical conceptualization by appealing to precedent phenomena of different ...
Tatiana V. Marchenko, Sergey N. Bredikhin   +1 more
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Polysemiotic Elements of the State Emblems

RUDN Journal of Language Studies, Semiotics and Semantics, 2019
The national emblem of the country as one of three main symbols of the state can be considered as the polycode text including a verbal component (the motto, the name of the country) and iconic heraldic components.
Olga I. Maksimenko, Pavel N. Khromenkov
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An Eye-Tracking Study of Sketch Processing: Evidence From Russian. [PDF]

Front Psychol, 2020
Petrova TE, Riekhakaynen EI, Bratash VS.
europepmc   +1 more source