Results 51 to 60 of about 420 (123)
Вестник Волгоградского государственного университета: Серия 2. ЯзыкознаниеThe article examines language manipulating models through the actualization of implicit meanings in Russian polycode texts of advertising of medical products and services.
Timur Radbil
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ENGLISH GUIDEBOOKS TO UKRAINE AS POLYCODE TEXTS
Writings in Romance-Germanic Philology, 2017 The article outlines main aspects of study of the English tourism terminology, in particular, functional. General specific features of the English guides and peculiarities of tourism terms functioning in them have been viewed in the article. The aim of our work is to consider the functioning of the English tourism terminology in guidebooks to Ukraine ...
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To the problem of semantic text heterogeneity
Opera slavica, 2013 The article deals with the problem of text heterogeneity from the semantic and linguistic points of view. It presents the notion and analysis of semantic heterogeneity and polycode as two forms of text heterogeneity.
Ján Gallo
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Acta Universitatis Wratislaviensis. Slavica Wratislaviensia, 2023 The article discusses the linguistic features and pragmatic potential of advertising texts in the field of educational services. The most important factors that shape educational advertising have been identified, in particular, the specific object of ...
Zhang Mengwei
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Записки з романо-германської філології, 2017 The article highlights the problem of inter-code relations and transformations of two different types of messages: verbal and pictorial. We presume that: first, both a picture and a verbal message are texts; second, they can share a common message either
І. М. Колегаєва
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About differences between the concepts of the “creolised text” and “polycode text” / E. A. Gubina
, 2018 Раздел 4 . Современная текстология: форма и содержаниеВ статье анализируются различия между понятиями креолизованного и поликодового текста, выявляется контекст их возникновения и ограничения в функционировании, обсуждается вопрос о применимости данных ...
Губина, Елена Анатольевна
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Markers of polycode objectification of precedent phenomena in a semiotically complicated text
Гуманитарные и юридические исследованияIntroduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
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Sense-forming functions of language anomalies in polycode texts of advertising medical products and services [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe paper examines the linguacreative potential of language anomaly models of different types in polycode texts advertising medical products and services.
Timur B. Radbil
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Content of the Term “Gesture” in a Polycode (Film) Text
Philology. Theory & Practice, 2022 The purpose of the study is to determine how a gesture functions in a polycode text using a film text as an example. The paper deals with the content of the term “gesture”; describes the classifications of gestures that have developed in linguistics and anthropology; substantiates the necessity of considering the system of gestures as a semiotic system
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Frequently Represented Sense Components in Memes and Demotivators Dedicated to Lockdown
Научный диалог, 2020 The article is devoted to the study of sense components that are often represented in the content of static polycode texts, in particular, demotivators and memes devoted to the phenomenon of mass lockdown.
M. N. Latu
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