Results 61 to 70 of about 420 (123)
CONTEMPORARY GERMAN VACANCY ADVERTISEMENTS AS A POLYCODE TEXT
Bulletin of Udmurt University. Series History and Philology, 2020 The article considers the peculiarities of the modern German vacancy advertisement in the context of opposition of monocode and polycode texts. The author pays special attention to the fact of belonging of such texts to two semiotic systems (the German and the English language) that may be viewed as the basic verbal constituents of the vacancy ...
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DIFFICULTIES IN TRANSLATING A POLYCODE TEXT MESSAGE AND RISKS OF MISINTERPRETATION
Автори пропонують до розгляду проблематику реалізації адекватного перекладу іншомовного тексту в контексті формування полікодового текстового повідомлення.
Zhylin, Mykhailo, Kivenko, Inna
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Subjective modality in polycode advertising texts of glossy magazines
, 2018 Статья посвящена анализу одного из видов креативного текста медийного дискурса, а именно поликодового рекламного текста глянцевых изданий. В работе исследуется выражение субъективной модальности в поликодовой структуре.
Герасименко, Н. А. +3 more
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Cognitive metaphor and precedent phenomena in the city space representation [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe article studies polycode metaphorical reflection of the socio-cultural landscape of the capital city. The study is aimed at analyzing the peculiarities of urban space metaphorical conceptualization by appealing to precedent phenomena of different ...
Tatiana V. Marchenko +1 more
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Language of digital poetry description: the semiotic and literary aspects
Слово.ру: балтийский акцентThere is a dearth of empirical literary studies devoted to digital literature, primarily due to the poor development of a methodological framework for analysing digital texts and a lack of clarity as regards the text/meaning-generating capacity of the ...
Yulia A. Govorukhina
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Special Aspects of the Media Category Realization in Chinese Microblogs
Известия Южного федерального университета: Филологические науки, 2016 The article is devoted to the research of the phenomenon of microblogging, which is an essential part of Chinese culture media. Microblog is considered as an innovative genre of Internet-journalism and as a kind of media text, since in many cases it is ...
Li Feixiang
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Museum catalogue as a polycode text
, 2014 Статья предлагает авторскую трактовку коммуникативного единства репродукции живописного полотна и текстовой аннотации к нему в музейном каталоге как разновидность поликодового текста.
Колегаєва, Ірина Михайлівна +2 more
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PRINCIPLES OF NAVIGATION IN THE PERSONAL POLYCODE HYPERTEXT
, 2013 Internal polycode hypertext is treated as a multimodal product of information processing; it serves as inner context for cognition and communication. At different levels of the consciousness dimensions, the role of signs, as the support for navigation ...
Zalevskaya, Alexandra
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On Principals of Perception and Semantic Laws of Sign Interpretation in Descriptive Part of Polycode Texts [PDF]
, 2018 В статье рассматривается проблема разработки научно обоснованной методики анализа поликодовых текстов на основе уточненных сведений из области семиотики и нейропсихологических и когнитивных исследований, касающихся процессов узнавания образов и ...
Горбачева, А. В. +2 more
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Polysemiotic Elements of the State Emblems
RUDN Journal of Language Studies, Semiotics and Semantics, 2019 The national emblem of the country as one of three main symbols of the state can be considered as the polycode text including a verbal component (the motto, the name of the country) and iconic heraldic components.
Olga I. Maksimenko, Pavel N. Khromenkov
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