Results 61 to 70 of about 223 (100)
Naive geography: geoconceptology and topology of geomental maps. [PDF]
Zelianskaia NL +3 more
europepmc +1 more source
Polycodeness as Creativity Manifestation in Modern Media Text
The article deals with the techniques and means of polycodeness realization in print and electronic media texts. The purpose of the study is to describe various techniques and means of polycodeness as creativity manifestation in modern media texts. The new research material, introduced into scientific field, has been analyzed within the framework of an
Larisa Ratsiburskaya, Sabina Busareva
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‘Third Meanings’: On the Semantics of the Sign Elements Position in Polycode Texts
The relevance of the topic is determined by the scientific community growing interest in the problems of the media texts polysemiotic impact. The aim of the article is to rethink in relation to modern, radically changed technologies the Umberto Eco’s ...
Irina N. Kemarskaya
doaj +1 more source
Poster as polycode small-format text
The work considers the poster as a polycode small-format text with a modular structure. The poster is a complex dynamic system that includes hierarchies of codes of the addresser, the addressee, the national language and individual speech features. The results emphasize that the poster is characterized by the combination of different linguistic codes ...
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THE DISCOURSE OF CONFRONTATION IN POLYCODE TEXTS OF MODERN MEDIA
The article presents the methods of communicative influence on recipients. A number of issues are considered, in which the methods of communication impact on recipients through media platforms are indicated. Polycode text in media platforms of different formats appears in the form of sensationalism, which is ...
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Polycode Media Text: Research Methodology
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The Aha! experience is associated with a drop in the perceived difficulty of the problem. [PDF]
Moroshkina NV +4 more
europepmc +1 more source
PERSUASIVE POTENTIAL OF A POLYCODED MASS MEDIA TEXT [PDF]
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APPROACHES TO THE STUDY OF POLYCODE TEXTS
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PRE-REVOLUTIONARY ADVERTISING POSTER AS A POLYCODE TEXT
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