Results 31 to 40 of about 176 (67)

PRECEDENCE IN MEDIA DISCOURSES: ON THE STUDY OF VERBAL AND NON-VERBAL PHENOMENA

Гуманитарные и юридические исследования, 2021
The development of new media and their interaction with traditional media creates unique opportunities for creolizing discourse and supplementing the information flow. It also contributes to the formation of cultural artifacts, references to them and new
T. V. Marchenko
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Evolution of the Polycode Text in Russian Media Discourse: Semantics, Semiotics, and Institutional Dimensions

RUDN Journal of Language Studies, Semiotics and Semantics
The aim of the study is to clarify the conceptual boundaries of the media text as a variety of polycode text and media discourse under conditions of digital convergence, taking into account the transformation of the contemporary media environment, media ...
Sergey S. Khromov, Artyom A. Raspopov
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Polymodality of senses in the mirror of a polycode text, or once again on the anthropocentricity of linguistics

Записки з романо-германської філології, 2016
The article deals with the interrelation of the first and the second signal systems of a man in his perception of sensual information and its further reflection in a text message. Sensual information is perceived via five sensor (modal) canals. Modality,
І. М. Колегаєва
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The Soviet Epoch in Polycode Precedent Media Reflection, or From Each According to His Ability, to Each According to His Need [PDF]

Актуальные проблемы филологии и педагогической лингвистики
The article studies linguasemiotic features and functional meanings of precedent phenomena (PP) of the Soviet past through the prism of polycode representation in modern discursive space.
Tatiana V. Marchenko
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The potential of using creolized texts in teaching languages to foreign students (demonstrated on Internet memes)

Викладання мов у вищих навчальних закладах освіти на сучасному етапі: Міжпредметні зв'язки, 2021
One of the challenges facing a modern foreign language teacher is both a relatively low level of initial language training of educational migrants and their low motivation in studying the entire system of a foreign language and their involvement in the ...
O. Hrebenshchykova
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To the problem of semantic text heterogeneity

Opera slavica, 2013
The article deals with the problem of text heterogeneity from the semantic and linguistic points of view. It presents the notion and analysis of semantic heterogeneity and polycode as two forms of text heterogeneity.
Ján Gallo
doaj  

MANIPULATING IMPLICIT MEANINGS IN RUSSIAN POLYCODE TEXTS OF ADVERTISING MEDICAL PRODUCTS AND SERVICES

Вестник Волгоградского государственного университета: Серия 2. Языкознание
The article examines language manipulating models through the actualization of implicit meanings in Russian polycode texts of advertising of medical products and services.
Timur Radbil
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Markers of polycode objectification of precedent phenomena in a semiotically complicated text

Гуманитарные и юридические исследования
Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena ...
T. V. Marchenko
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SEMIOTIC AND COMMUNICATIVE STATUS OF PICTORIAL AND VERBAL TEXT (transformation, translation, coexistence)

Записки з романо-германської філології, 2017
The article highlights the problem of inter-code relations and transformations of two different types of messages: verbal and pictorial. We presume that: first, both a picture and a verbal message are texts; second, they can share a common message either
І. М. Колегаєва
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Cognitive processing of educational polycode text: An experimental eye-tracking study [PDF]

Training, Language and Culture
This study investigates the cognitive processing of educational PCTs by Russian-speaking readers, addressing the research gap concerning how this process is executed, regulated, and influenced by various factors.
Inna V. Tubalova, Alena V. Garina
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