Results 31 to 40 of about 420 (123)

Artistic text as a polycode phenomenon

Doklady Baškirskogo universiteta, 2023
exaly   +2 more sources

The influencing potential of the conflictogenic media space in the aspect of legal culture [PDF]

SHS Web of Conferences, 2021
The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts.
Rogozhnikova Tatiana, Salikhova Elvina
doaj   +1 more source

Functions and Forms of the Interaction of Verbal and Non-verbal Codes in the Polycode Space of Ekphrasis

Язык и текст, 2023
The article addresses ekphrasis as a kind of polycode text that combines elements of different sign systems. The purpose of the work is to study the relationship between verbal and visual (iconic) elements in a detailed portrait ekphrasis ...
Y.V. Yarovikova, E.A. Balygina
doaj   +1 more source

Polycode Essence of Postmodern Comic Literary Text

Theory and Practice in Language Studies, 2022
The present paper aims at the analysis of the postmodern comic literary texts and their peculiar features. In the focus of the attention is polycode organization of the texts, which is based on polystylistic and polysemiotic techniques. Application of these techniques proves that the comic depends on the carnival type of consciousness of the author ...
Viktoriia Samokhina, Olha Kuznietsova, Valentyna Pasynok   +2 more
openaire   +1 more source

Strategies for Сreating the Image of a Politician in an Arabic Polycode Text of the Series “٣ اختيار”

RUDN Journal of Language Studies, Semiotics and Semantics, 2023
According to the classification of speech strategies by O.S. Issers, semantic, lexicogrammatical, and pragmatic indicators act as linguistic indicators of speech strategies.
Natalia M. Dugalich, Aurika T. Shavtikova, Okil Izildin   +2 more
doaj   +1 more source

Polycode as a multimodality of academic discourse

, 2021
The article is devoted to the study of polycode in academic discourse. The purpose of the article is to describe polycode as one of the parameters of academic discourse, understood as a complex social and communicative activity in education.
Elena Luchinskaya, Rosa Volkova, Bella Kabanyan, Yury Luchinsky   +3 more
core   +1 more source

French medical memes: Themes, language, functions [PDF]

Training, Language and Culture
The study concerns the organisation and content of both the visual and verbal elements within the polycode text of French-language memes that pertain to medical discourse.
Natalia M. Dugalich, Yulia N. Ebzeeva
doaj   +1 more source

Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text

Научный диалог, 2021
The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
doaj   +1 more source

Polycode hypertext in polylingual discourse of intercultural communications

, 2020
The article considers linguistic aspects of polycode hypertext functioning in a polylingual context investigating its potential in changing the value orientation of a mass recipient.
Vashunina I.V., Ryabova M.E., Egorova L.A.   +2 more
core   +2 more sources

Trope as the Result of Semiotic Interpolation of Verbal and Non-verbal Units in Heterogeneous Text(Case Study of Film Text “Faust” by A. Sokurov)

RUDN Journal of Language Studies, Semiotics and Semantics, 2020
Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non ...
Yulia A. Evgrafova
doaj   +1 more source