Results 31 to 40 of about 223 (100)

Reading the Signs”: Aspects of Perception of a Game Polycode Text in Space of a Modern City

Научный диалог, 2022
One of the new linguocreative practices of organizing the city space as a cultural text is analyzed. The game discourse of polycode texts is considered, which combine elements of different semiotic systems: signs of traffic rules, supplemented by ...
T. A. Gridina, N. I. Konovalova
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French medical memes: Themes, language, functions [PDF]

Training, Language and Culture
The study concerns the organisation and content of both the visual and verbal elements within the polycode text of French-language memes that pertain to medical discourse.
Natalia M. Dugalich, Yulia N. Ebzeeva
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Precedent Anthroponyms of Soviet Origin in English Polycode Advertising Text

Научный диалог, 2021
The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and ...
E. V. Dziuba, Yu. V. Rogozinnikova
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Polycode Strategy in Contemporary Fiction

Дискурс
Introduction. This study offers an analysis of the polycode strategy reperesentation in modern English-language fiction. The article aims at examining polycode strategy as a textual strategy in contemporary fiction. The research focuses on the attempt to
A. A. Abdrafikova, Z. M. Chemodurova
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Trope as the Result of Semiotic Interpolation of Verbal and Non-verbal Units in Heterogeneous Text(Case Study of Film Text “Faust” by A. Sokurov)

RUDN Journal of Language Studies, Semiotics and Semantics, 2020
Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non ...
Yulia A. Evgrafova
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FROM TEXT TO POLYCODE TEXT: SEMIOTIC CHANGES IN TEXT PRODUCTION

RESEARCH TRENDS IN MODERN LINGUISTICS AND LITERATURE, 2018
The article is devoted to the investigation of the linguistic notions of “text” and “polycode text”. The notion of a text has recently undergone a lot of changes in its interpretation. Nowadays, while defining of texts it has been offered to take into account different approaches to their study including not only grammatical, cognitive-semantic ...
Yulia Gordienko, Tetiana Semeniuk
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Semiotics of Medical Discourse

RUDN Journal of Language Studies, Semiotics and Semantics
Medical discourse as an institutional discourse is considered simultaneously in several aspects: genre palette; discourse participants and their communicative strategies and speech behaviour; forms of communication between patient and doctor; methods and
Yulia N. Ebzeeva, Natalia M. Dugalich
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The ballad genre and its transformation in A. Galich’s song “Queen of the Mainland”

RUDN Journal of Studies in Literature and Journalism, 2023
The research aims to trace the functioning of the ballad as a polycode genre in the song poetry of A. Galich. Comparative historical and hermeneutic methods were used, as well as approaches developed to study polycode text.
Aleksandr V. Markov, Mikhail M. Golubkov
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Features of semiotic encoding of a precedent name or “an ordinary Soviet man” in a polycode text

Гуманитарные и юридические исследования
Introduction. The article studies features of encoding precedent names (PNs) and precedent images in modern polycode texts with account of their semiotically complicated nature and the characteristics of visual / verbal / auditory forms of precedence ...
T. V. Marchenko
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Specificity of Semiotic Organization of Internet Memes of Professional Community of Lawyers in Social Networks

Научный диалог, 2022
The article deals with Internet memes that function in the professional community of lawyers in the social networks VKontakte and Odnoklassniki as a polycode text. The question is raised about the grounds for the analysis of Internet memes.
A. A. Khustenko
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