Results 11 to 20 of about 223 (100)
Medical Advertising as a Polycode Text Genre
Ученые записки Казанского университета: Серия Гуманитарные наукиThis article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated ...
N. M. Dugalich
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CONCEPTUAL ARTWORK AS A POLYCODE TEXT
Polylinguality and Transcultural Practices, 2016 The present article analyses a conceptual artwork as a polycode text whose perception requires interactions of multiple sensory channels of an individual. It emphasizes relationships of all artwork’s components in different perception levels.
V A Berest
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Packaging Information as a Polycode Advertising Text: Impact Tools
Научный диалог, 2020 The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of ...
M. V. Terskikh
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Mediatext as a polycode text structure [PDF]
Vestnik Bashkirskogo Universiteta, 2021 E V Polyakova
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Theoretical Aspects of Studying Polycode Text in Modern Linguistics [PDF]
Filologičeskie Nauki Voprosy Teorii I Praktiki, 2020 The article considers the concept of polycode text in the theoretical aspect. Modern trends in studying polycode text as a synthetic phenomenon, which includes signs of various semiotic systems, are analysed. Musical video clips, movies, Internet texts are considered as polycode texts; advertising texts are mostly of polycode nature.
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POLYCODE METAPHORIZATION IN THE TEXTS OF PUBLIC SERVICE ANNOUNCEMENTS
Неофилология, 2018 The metaphor role in the polycode advertising text representing a combination of verbal and visual codes is considered. Because the purpose of social advertising is change of behavioural models in society, a problem of use of various tools thanks to ...
Karina Eduardovna Vaygandt
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Polycode vs. creolized text: terminology problems
RUDN Journal of Language Studies, Semiotics and Semantics, 2012 Terminology of semiotically complicated communication existing within the framework of modern mediacommunications, including electronic mass-media, demands descriptive and prescriptive comprehension.
O I Maksimenko
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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The influencing potential of the conflictogenic media space in the aspect of legal culture [PDF]
SHS Web of Conferences, 2021 The authors consider the problematic field of conflictogenic media space in a linguistic-legal aspect. The goal of the article is to present the individual results of linguistic and psycholinguistic studies of polycode controversial texts.
Rogozhnikova Tatiana, Salikhova Elvina
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