Results 11 to 20 of about 176 (67)

Color and Color Nominations in Polycode Text

Научный диалог, 2023
The question of the relationship and interdependence of the colors used and color nominations in the polycode text and the pragmatic tasks that this text is aimed at is considered.
O. Yu. Gukosyants, O. A. Alimuradov, A. A. Gorzhaya   +2 more
doaj   +1 more source

Static Polycode Text Modeling Using Network Analysis (Demotivator Dedicated to Problems of Self-Isolation)

Научный диалог, 2022
The features of modeling a graphic-verbal polycode text, including a static image and an accompanying inscription, are considered. The study was conducted on the example of a demotivator dedicated to the problems of mass self-isolation at the very ...
M. N. Latu, A. А. Levit, M. B. Gavrilova   +2 more
doaj   +1 more source

Ways of text adaptation by means of creolization in pedagogical discourse [PDF]

E3S Web of Conferences, 2021
This research is focused on creolized or polycode texts functioning in pedagogical discourse and the ways of text adaptation by means of creolization.
Pervukhina Svetlana, Lysova Olga
doaj   +1 more source

Functions and Forms of the Interaction of Verbal and Non-verbal Codes in the Polycode Space of Ekphrasis

Язык и текст, 2023
The article addresses ekphrasis as a kind of polycode text that combines elements of different sign systems. The purpose of the work is to study the relationship between verbal and visual (iconic) elements in a detailed portrait ekphrasis ...
Y.V. Yarovikova, E.A. Balygina
doaj   +1 more source

System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2023
The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko, Sergey N. Bredikhin   +1 more
doaj   +1 more source

Strategies for Сreating the Image of a Politician in an Arabic Polycode Text of the Series “٣ اختيار”

RUDN Journal of Language Studies, Semiotics and Semantics, 2023
According to the classification of speech strategies by O.S. Issers, semantic, lexicogrammatical, and pragmatic indicators act as linguistic indicators of speech strategies.
Natalia M. Dugalich, Aurika T. Shavtikova, Okil Izildin   +2 more
doaj   +1 more source

Interpreting textbook as a Global Polycode Text in Primary Comprehensive School [PDF]

ARPHA Proceedings, 2021
The article regards the issue of a school textbook considered as a book for the new types of reading comprehension and interpretation against the modern digital environment.
Julia Shulekina
doaj   +3 more sources

Cartoon as a polycode text genre [PDF]

Жанры речи
The article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for ...
Chudinov, Anatoly Prokopievich, Shustrova, Elizaveta Vladimirovna   +1 more
doaj   +1 more source

PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +1 more source

French medical memes: Themes, language, functions [PDF]

Training, Language and Culture
The study concerns the organisation and content of both the visual and verbal elements within the polycode text of French-language memes that pertain to medical discourse.
Natalia M. Dugalich, Yulia N. Ebzeeva
doaj   +1 more source