Student’s communication skills development in the process of working with polycode texts
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2022 The theoretical justification of the linguistic and didactic potential of polycode texts for teaching professional communication in a foreign language is analyzed.
T. G. Bortnikova, M. I. Dolzhenkova
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Pun processing in advertising posters: evidence from eye tracking [PDF]
Journal of Eye Movement Research, 2023 This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and ...
Anastasiia Konovalova, Tatiana Petrova
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Научный диалог, 2022 The features of modeling a graphic-verbal polycode text, including a static image and an accompanying inscription, are considered. The study was conducted on the example of a demotivator dedicated to the problems of mass self-isolation at the very ...
M. N. Latu +2 more
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Packaging Information as a Polycode Advertising Text: Impact Tools
Научный диалог, 2020 The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role of ...
M. V. Terskikh
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Reading the Signs”: Aspects of Perception of a Game Polycode Text in Space of a Modern City
Научный диалог, 2022 One of the new linguocreative practices of organizing the city space as a cultural text is analyzed. The game discourse of polycode texts is considered, which combine elements of different semiotic systems: signs of traffic rules, supplemented by ...
T. A. Gridina, N. I. Konovalova
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Iconicity as a way of exchanging scientific and technical information in academic texts in the context of sustainable development of sociolinguistic interactions [PDF]
E3S Web of Conferences, 2023 Nowadays, there is an increasing interest in non-verbal means of written forms of interpersonal communication. It is explained by the fact that the informational component and the pragmatic potential of non-verbal means of communication are often much ...
Filicheva Oksana +2 more
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System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
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Polycode: creolized text as manipulation means
Revista EntreLinguas, 2021 One way of influencing is to creolize a text. In the current study, it was discussed the manipulative potential of creolized texts. Adding an illustration to a verbal text allows the reader to visualize information and create a planned impact on the recipient other than the impact of a verbal text, i.e., the content of the verbal text is modified ...
Viktoriya Jurevna Garaeva +1 more
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Ways of text adaptation by means of creolization in pedagogical discourse [PDF]
E3S Web of Conferences, 2021 This research is focused on creolized or polycode texts functioning in pedagogical discourse and the ways of text adaptation by means of creolization.
Pervukhina Svetlana, Lysova Olga
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POTENTIAL OF TRANSFORMATIONS IN POLYCODE INTERNET MEME WITHIN THE EVENT-RELATED CONTEXT OF 2020
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2021 The article deals with a specific polycode text that functions in the field of virtual communication – Internet meme. The focus is on its regular transformations.
Oxana S. Issers
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