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Precedent texts in advertisements
Lietuvių Kalba, 2009 The present paper discusses precedent texts in advertisements. A precedent text is defined as an axiological sign functioning within a semiotic space of culture.
Daiva Aliūkaitė +1 more
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On the issue of the precedent text
Polylinguality and Transcultural Practices, 2011 This article deals with the problem of the precedent text. The issue is studied by way of examples taken from the Spanish literature. The interconnection between the precedent and the present texts is analyzed.
E S Askarova
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The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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PRECEDENT TEXT AS A MEANS OF PARODYING DETECTIVE DISCOURSE
Вестник Кемеровского государственного университета, 2013 In the article on the basis of the plays Hamlet and Seagull by B. Akunin the reinterpretation of a literary myth is analysed through detective discourse, texts-interpretations being the field for the author's play both with precedent texts and precedent ...
G. A. Zavyalova
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Precedent texts as meaning-forming triggers of small poetic Internet genres
Вісник Харківського національного університету імені В. Н. Каразіна. Серія Філологія. Vìsnik Harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì V.N. Karazìna. Serìâ Fìlologìâ., 2021 The article examines how precedent texts are involved in the creation of a semantic fabric of "pies" of amateur Internet poems with a poetic structure of an unrhymed quatrain, and their branches of powders, depresyashki, artichokes.
Nina Tropina
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The precedent context of Russian mass media discourse
Russian Language Studies, 2021 The role of precedent phenomena in the media space, in the processes of text generation and meaning formation of the media text is studied. Today, the media are modelling the reality.
Lilia V. Moiseenko +1 more
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Precedent Names of Non-native culture-bound Elements in the discourse of Russian political advertisement [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2021 The paper studies the cognitive and pragmatic aspect of functioning particularities of precedent names in multimodal videotexts of Russian political advertisement. The importance of investigating the meaning-making mechanisms involving precedent names as
Anastasia V. Dmitrieva
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Precedent Phenomena: Transformation Processes
Дискурс, 2021 Introduction. The precedent phenomenon in the title of a journalistic article is one of the characteristic features of the modern Belarusian mass media discourse. The article examines the pecularities of transformation processes of precedent phenomena in
T. I. Svistun, I. L. Ilyicheva
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Precedence-setting tokens: Issues of classification and functional attribution [PDF]
Training, Language and Culture, 2021 The study identifies and classifies the criteria instrumented to categorise and analyse precedence-setting tokens as units of sociocultural experience expressed in language and encapsulating some primary knowledge transmitted in the process of national ...
Elena N. Malyuga, Asya S. Akopova
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Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials
Концепт: философия, религия, культура, 2021 Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
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