Results 1 to 10 of about 40,484,536 (195)

Precedent texts in advertisements

Lietuvių Kalba, 2009
The present paper discusses precedent texts in advertisements. A precedent text is defined as an axiological sign functioning within a semiotic space of culture.
Daiva Aliūkaitė, Simona Amankevičiūtė   +1 more
doaj   +4 more sources

On the issue of the precedent text

Polylinguality and Transcultural Practices, 2011
This article deals with the problem of the precedent text. The issue is studied by way of examples taken from the Spanish literature. The interconnection between the precedent and the present texts is analyzed.
E S Askarova
doaj   +2 more sources

Precedent texts as meaning-forming triggers of small poetic Internet genres

Вісник Харківського національного університету імені В. Н. Каразіна. Серія Філологія. Vìsnik Harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì V.N. Karazìna. Serìâ Fìlologìâ., 2021
The article examines how precedent texts are involved in the creation of a semantic fabric of "pies" of amateur Internet poems with a poetic structure of an unrhymed quatrain, and their branches of powders, depresyashki, artichokes.
Nina Tropina
doaj   +3 more sources

The precedent context of Russian mass media discourse

Russian Language Studies, 2021
The role of precedent phenomena in the media space, in the processes of text generation and meaning formation of the media text is studied. Today, the media are modelling the reality.
Lilia V. Moiseenko, Enrique Quero Gervilla   +1 more
doaj   +2 more sources

Precedent Phenomena as Names of Acts

Вестник Кемеровского государственного университета, 2020
The article focuses on the cognitive-semiotic nature of precedent phenomena as a marker of intertextuality. The symbolic function of precedent statements, texts, and names allows them to act as indirect naming and represent concepts of acts.
L. A. Bushuyeva
doaj   +3 more sources

Precedent Phenomena in the Texts of the Kazakh Press

«Абылай хан атындағы ҚазХҚжәнеӘТУ Хабаршысы Филология ғылымдары сериясы, 2022
Annotation. The given article presents a linguoculturological analysis of the concept of «precedent text» based on the press texts in the Kazakh language.The aim of the research is to analyze the linguistic peculiarities of precedent phenomena in the texts of the Kazakh media.
exaly   +2 more sources

PRECEDENT NAMES IN SERBIAN CULTURE AND THEIR REFLECTIONS ON THE COMMUNICATIVE FUNCTION OF LANGUAGE

Filolog
This paper explores three precedent names in Serbian culture ‒ Gavrilo Princip, Dragoljub Mihailović, and Josip Broz Tito ‒ through the lens of language’s communicative function.
Đina M. Vesić, Ana M. Krstić
doaj   +3 more sources

The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2022
The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba, Yulia V. Rogozinnikova   +1 more
doaj   +1 more source

PRECEDENT TEXT AS A MEANS OF PARODYING DETECTIVE DISCOURSE

Вестник Кемеровского государственного университета, 2013
In the article on the basis of the plays Hamlet and Seagull by B. Akunin the reinterpretation of a literary myth is analysed through detective discourse, texts-interpretations being the field for the author's play both with precedent texts and precedent ...
G. A. Zavyalova
doaj   +1 more source

Precedent Names of Non-native culture-bound Elements in the discourse of Russian political advertisement [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2021
The paper studies the cognitive and pragmatic aspect of functioning particularities of precedent names in multimodal videotexts of Russian political advertisement. The importance of investigating the meaning-making mechanisms involving precedent names as
Anastasia V. Dmitrieva
doaj   +1 more source