Results 11 to 20 of about 26,740 (302)

PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020
The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
doaj   +2 more sources

Precedent Phenomena in Spanish Media Discourse: Semantic and Syntactic Transformations

Вестник Северного (Арктического) федерального университета: Серия «Гуманитарные и социальные науки»
Reflecting the national culture and mentality of the people, Spanish media discourse has been developing and transforming and has undergone significant changes in its structure as well as cognitive, semantic and pragmatic potential.
Irina S. Vorontsova
doaj   +3 more sources

TEXTUAL-PRECEDENT NETWORK IN LITERARY TEXT AS AN INDICATOR OF OVERLAP OF LANGUAGE WORLDVIEWS(based on the artistic cycle by A. Zhaksylykov “Dreams damned”)

Polylinguality and Transcultural Practices, 2015
The article deals with the category of textual-precedent network in literary text. By implementing at all levels of poetics, reproducible precedent phenomena are able to specify the degree of interpenetration of the various language pictures of the world.
O A Valikova
doaj   +1 more source

Cognitive approach to the study of precedent names in media discourse (based on the material of Russian and French)

Неофилология, 2022
The object of study was precedent phenomena, or rather precedent names, and their functioning in modern Russian and French media discourse was considered as the subject of the study.
Yu. M. Razumovskaya
doaj   +1 more source

Precedent Texts as a Means of Increasing the Efficiency of Social Advertising

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2023
The article questions the efficiency of modern social advertising posters. The research aims to establish the reasons for the inefficiency of using precedent texts in social advertising and formulate the requirements that should be followed when using ...
Tatyana V. Anisimova, Svetlana A. Chubay
doaj   +1 more source

System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2023
The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko, Sergey N. Bredikhin   +1 more
doaj   +1 more source

A Structure Of Knowledge AS A Precedent Text For A Parody [PDF]

, 2021
According to the theory of intertextuality, elaborated by Julia Kristeva, every text, including literary ones, refers to another – precedent – text(s). Intertextual links may have various forms and include parody among others.
Luiza, M. (Muzafarova), Muzafarova Luiza
core   +1 more source

Detective text of post-modernism: precedential phenomena as linguacultural markers of intertexuality

Известия Южного федерального университета: Филологические науки, 2015
Detective postmodern text is characterized by active functioning of gaming modality, which is partly responsible for its inclusion in the semantic space of precedent phenomena.
Tuova Ruzana Hamedovna
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Typology of modern literary text precedent phenomenon onomasiological feature [PDF]

, 2022
В статье рассматриваются особенности выделения и текстовой реализации ономасиологического признака, представленного в семантике прецедентного феномена современного художественного текста. Прецедентный феномен, репрезентированный как сложно организованная
Аникеева, Т. В.
core  

The сultural potential and linguistic semiotics of structural types of synesthetic and synestemic memes [PDF]

Актуальные проблемы филологии и педагогической лингвистики
The article describes the specific aspects of synesthesia and synestemia when referring to precedent phenomena in the comic genre. The study aims to analyze the cultural potential of synesthetic and synestemic precedent units, identify and ...
Tatiana V. Marchenko, Sergey N. Bredikhin   +1 more
doaj   +1 more source