Results 11 to 20 of about 40,484,536 (195)
PRECEDENT PHENOMENA AS MEANS OF ESTABLISHING ATTRACTIVENESS IN POLYCODE INTERNET TEXT
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2020 The article deals with the problem of precedent phenomena use for realization of the attractiveness effect. The role of traditional and innovative precedent phenomena (memes) in polycode internet media-text aimed at attracting attention of the audience
Timur B. Radbil, Alexey I. Pomazov
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Polylinguality and Transcultural Practices, 2015 The article deals with the category of textual-precedent network in literary text. By implementing at all levels of poetics, reproducible precedent phenomena are able to specify the degree of interpenetration of the various language pictures of the world.
O A Valikova
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Precedent Phenomena: Transformation Processes
Дискурс, 2021 Introduction. The precedent phenomenon in the title of a journalistic article is one of the characteristic features of the modern Belarusian mass media discourse. The article examines the pecularities of transformation processes of precedent phenomena in
T. I. Svistun, I. L. Ilyicheva
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Precedence-setting tokens: Issues of classification and functional attribution [PDF]
Training, Language and Culture, 2021 The study identifies and classifies the criteria instrumented to categorise and analyse precedence-setting tokens as units of sociocultural experience expressed in language and encapsulating some primary knowledge transmitted in the process of national ...
Elena N. Malyuga, Asya S. Akopova
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Transformation of Precedent-related Phenomena in Japanese Advertisements and Commercials
Концепт: философия, религия, культура, 2021 Modern commercials introduce not only information, but mostly suggest a certain lifestyle, thus creating myths; consumer society is one of those myths, and society perceives and sees itself through this myth.
A. D. Mozgunova
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Неофилология, 2022 The object of study was precedent phenomena, or rather precedent names, and their functioning in modern Russian and French media discourse was considered as the subject of the study.
Yu. M. Razumovskaya
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Precedent Texts as a Means of Increasing the Efficiency of Social Advertising
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2023 The article questions the efficiency of modern social advertising posters. The research aims to establish the reasons for the inefficiency of using precedent texts in social advertising and formulate the requirements that should be followed when using ...
Tatyana V. Anisimova, Svetlana A. Chubay
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System Modifications of the Initial Content of Media Polycode Representatives in Complex Precedent Phenomena [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 The article studies systemic modifications of the original content in complex precedent phenomenon «Directed by Robert B. Weide» in polymodal units. The study is aimed at analyzing the linguo-semiotic specifics of encoding of polycode representatives in ...
Tatiana V. Marchenko +1 more
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Locative Component in the Propositional Structure of Modern Literary Text Precedent Phenomenon [PDF]
, 2022 В статье исследуются особенности реализации пропозициональной структуры прецедентного феномена современного художественного текста. Определяется специфика и функциональная направленность локативного фрагмента пропозициональной структуры прецедентного ...
Аникеева, Т. В., Anikeyeva, T.
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Associative Potential of Precedent Texts in Media Discourse [PDF]
Vestnik Tomskogo Gosudarstvennogo Pedagogičeskogo Universiteta, 2019 S. M. Karpenko, A. A. Vegner
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