Results 161 to 170 of about 1,731,758 (339)

Selling soldiering: Marketisation, gender complementarity and the promise of military femininity in 1990s Sweden

open access: yesGender &History, EarlyView.
Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley   +1 more source

“Tocar a lo barbero”. Guitar, popular music and barbers in the 17th century [PDF]

open access: green, 2013
Alberto del Campo Tejedor   +1 more
openalex  

Civility, honour and male aggression in early modern English jestbooks

open access: yesGender &History, EarlyView.
Abstract This article discusses the comical representation of inter‐male violence within early modern English jestbooks. It is based on a rigorous survey of the genre, picking out common themes and anecdotes, as well as discussing their reception and sociable functions. Previous scholarship has focused on patriarchs, subversive youths and impoliteness.
Tim Somers
wiley   +1 more source

The Gender of Fossil Fuels: Oil and Domestic Perils in Mandate Palestine

open access: yesGender &History, EarlyView.
ABSTRACT This article explores the gender dynamics behind the rise of kerosene – an oil derivative – as the main domestic fuel in Mandate Palestine. It argues that these dynamics were constitutive in determining who began to use oil, where and for what purposes, in turn demonstrating that women in Palestine were the promoters and targets of a campaign ...
Shira Pinhas
wiley   +1 more source

‘The Good Couscous That Pleases Us!’: The Meanings of Enduring Imperialist Imagery in Postcolonial French Food Advertising, 1970–2000

open access: yesGender &History, EarlyView.
ABSTRACT This article examines a wave of Orientalism‐inspired food commercials that appeared on television in France between 1975 and 2000. Older commercials for couscous were more banal, emphasizing a given product's superiority or affordability. Around 1975, however, there was a concerted shift in the advertising; new spots contained exoticized ...
Kelly Ricciardi Colvin
wiley   +1 more source

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