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Positive Emotions

Cornell Hospitality Quarterly, 2011
Although customer quality evaluations is a recognized precursor to loyalty, several studies have indicated that loyalty also depends on favorable customer emotions toward a hotel or restaurant. This model of developing loyalty can be summarized as a process that begins with the customer’s favorable assessment of service quality; continues with ...
Gracia, Esther   +2 more
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Positive Emotions

2020
Positive emotions have long been studied as markers of people’s overall well-being or happiness, but looking at positive emotions as outcomes is just the beginning. This chapter focuses on the various facets of positive emotions, including how they are measured (behaviorally, psychologically, physiologically), their outcomes, and their subjective ...
Michele M. Tugade   +2 more
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