Results 211 to 220 of about 12,061 (263)

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Construction-induced soil compaction in agri-photovoltaic systems: evidence from an Arenosol. [PDF]

open access: yesSci Rep
Grahmann K   +4 more
europepmc   +1 more source

Prospective LCA of E‐Methanol Along the Transformation of Steel Industry

open access: yesChemie Ingenieur Technik, EarlyView.
The environmental effects of change in steel production route on e‐methanol production are analyzed as they shift from blast furnace route to direct reduction route. Specific hydrogen demand reduces, as do the avoided CO2 emissions. E‐methanol's overall carbon footprint stays in a narrow range of −1 to −1.1 kg‐CO2‐eq./kg‐methanol.
Ankur Gaikwad
wiley   +1 more source

Review of CFD modelling techniques for single‐phase and multiphase flow in static mixers

open access: yesThe Canadian Journal of Chemical Engineering, EarlyView.
This review synthesizes computational fluid dynamics (CFD) approaches for static mixers, linking hydrodynamics to pressure drop, particle/droplet distributions, mixing metrics, and heat‐transfer performance to guide modelling choices and design decisions. Abstract Static mixers enable compact and low‐energy intensification.
Jussan Jaeger   +7 more
wiley   +1 more source

Leveraging Crisis Management for Minimising Brand Cancellation

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Brand misconduct can trigger negative consumer responses and escalate into brand crises. Effective crisis management is therefore essential to mitigate such responses and enhance organisational resilience. This study investigates the impact of various crisis communication strategies on consumer engagement and subsequent brand cancellation ...
Liyun Liu   +2 more
wiley   +1 more source

Home - About - Disclaimer - Privacy