Results 221 to 230 of about 101,816 (263)

EFFECTIVENESS OF PR TOOLS IN THE DEVELOPMENT OF MUSEUM COMMUNICATIONS AND ADVERTISING

ARTS ACADEMY, 2022
This article comprehensively examines and analyzes the role of PR tools in the promotion and advertising of museum communications. The views of foreign piarologists were considered and 4 main directions of PR technologies in the development of museum communications were analyzed.
openaire   +1 more source

MODERN TRENDS IN DIGITAL PR TOOLS

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA
The article examines current trends in the use of digital tools in public relations (PR). It analyzes the transformation of PR practices under the influence of new technologies and changes in the behavior of target audiences in the digital environment.
openaire   +1 more source

The role, functions and working tools of a PR specialist

2019
Статья посвящена определению особенностей работы PR-специалистов и инструментов их работы. Рассмотрены основные подходы специалистов по связям с общественностью к трактовке терминов "роль PR-специалиста", "функции PR-специалиста" и инструменты создания и поддержания имиджа организации.
Milokumov, I. E., Rumachik, I. A.
openaire   +1 more source

BLACK PR IN MARKETING AS AN INVESTMENT TOOL FOR BUSINESS DEVELOPMENT

Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky
Objective. The objective of the article is to analyze the role and specific features of black PR in marketing activities, considering it as a tool for attracting investments and stimulating enterprise development. Methods. To achieve the outlined goal, the following methods of empirical and theoretical research are applied: analysis, synthesis ...
М. І. Ischenko, V. S. Adamovska, D. O. Denysenko   +2 more
openaire   +1 more source

PR-PROJECT AS A TOOL FOR FORMING THE COMPANY'S IMAGE

Problems of linguistics and media communications, 2021
M.A. Kuroedova, N.G. Arkhipova
openaire   +1 more source

The Internet: Medium, Message, PR Tool, Manager

2002
Among the huge changes that have taken place in international communications since the first edition of this book, the rise of the Internet can make claim to be the most significant. Today it is an integral part of almost everything we do.
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Marketing research results as a PR tool

Реклама. Теория и практика, 2022
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Adoption and use of AI tools: a research agenda grounded in UTAUT

Annals of Operations Research, 2021
Viswanath Venkaṭesh, Venkaṭesh Viswanath   +1 more
exaly  

PR as a Tool

Challenge, 1957
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Useful PR Tools and Tactics

Nonprofit Communications Report, 2017
openaire   +1 more source