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Self-PR as a Business Promotion Tool

Scientific Research and Development. Modern Communication Studies, 2019
This article discusses the concept of Self-PR. It describes the technology of creating and promoting a personal brand; stages of its development. Personal brand is analyzed as a tool to promote your business and services. The process of formation and promotion of the brand is divided into four stages: personality audit; brand strategy is determined ...
E. Shvec, N. Skripnikova, O. Aksenova
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PR-663-20208-Z03 CO2e Economic Analysis Tool

2023
The CO2e Economic Analysis Tool (CEAT) is a spreadsheet-based application for comparing project alternatives that are sensitive to GHG emission rates, emission levies, or other financial parameters. The tool is applicable to hydrocarbon transportation systems, with an emphasis on natural gas transmission.
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PR-663-20208-Z02 CO2e Economic Analysis Tool

2021
The CO2e Economic Analysis Tool (CEAT) is a spreadsheet-based application for comparing project alternatives that are sensitive to GHG emission rates, emission levies, or other financial parameters. The tool is applicable to hydrocarbon transportation systems, with an emphasis on natural gas transmission.
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Storytelling as a PR Tool for a Tech Startup

Frontiers in Management Science, 2023
This paper will explore the influence of storytelling as a PR tool for a tech startup. It will examine whether and how a tech startup communicates effectively with its key stakeholders by using storytelling to raise awareness and increase support among key stakeholders. The paper will include both secondary and primary research.
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PR-663-20208-Z01 CO2e Economic Analysis Tool

2021
The CO2e Economic Analysis Tool (CEAT) is a spreadsheet-based application for comparing project alternatives that are sensitive to GHG emission rates, emission levies or other financial parameters. The tool is applicable to hydrocarbon transportation systems, with an emphasis on natural gas transmission. CEAT provides a comparative forecast of benefits
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Using PR tools for advocacy

2019
Advocacy in neurology, public education on the field of neurological diseases and care, and public relations as a means of supporting both advocacy and public education efforts, are closely interrelated. Advocacy activists are, in many instances, making use of public relations instruments—for the sake of public education campaigns as well as for ...
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Meetings as a Tool of Internal PR

1985
Most large international companies employ a wide ranging mix of skills to communicate with their employees. There is the printed word, films and videos, notice boards and memos — the list can be as long as one’s imagination. And then, there are meetings. Or, as someone else put it recently: “meetings, bloody meetings”.
P. Earl, L. Jansen
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PR AS A TOOL FOR FORMING THE TRADE ORGANIZATION IMAGE

New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy: a collection of articles based on the materials of the international scientific and practical full-time, correspondence conference on February 21, 2020, 2020
The article discusses the role of PR in shaping the image of a trading company, proposes some measures to promote goods that help stimulate sales and increase customer loyalty.
I. A. Tolmacheva, A. V. Zalesova
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