Results 241 to 250 of about 386,459 (384)
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Abstract We propose that the positive effect of coming‐of‐age songs on ad effectiveness arises from a mediation process where the music‐evoked interpersonal memories of growing up stored in the brain and their accompanying emotions inevitably play a role, but not so straightforwardly as previously suggested.
Carlos J. S. Lourenço+5 more
wiley +1 more source
Abstract Objective This was an exploratory study designed to examine the alterations in neuromagnetic networks within brain regions involved in cognitive functions in children with self‐limited epilepsy with centrotemporal spikes (SeLECTS). Additionally, it sought to explore the relationship between these neural network differences and cognitive ...
Jing Lu+7 more
wiley +1 more source
Heart rate variability in marketing research: A systematic review and methodological perspectives
Abstract Heart rate variability is a promising physiological measurement that accesses psychophysiological variations in response to a marketing stimulus. While its application spans diverse fields, there is a limited understanding of the usability and interpretation of heart rate variability in marketing research.
Shobhit Kakaria+3 more
wiley +1 more source
Synergistic Effects of Olanzapine and Other Antipsychotic Agents in Combination with Fluoxetine on Norepinephrine and Dopamine Release in Rat Prefrontal Cortex [PDF]
Wei Zhang+6 more
openalex +1 more source
Abstract Objective To investigate the relationship between cerebral blood flow (CBF), seizure control, and mood regulation in idiopathic generalized epilepsy (IGE), we hypothesized that higher CBF in mood‐regulating regions would be associated with greater mood disturbance, particularly in patients with poor seizure control.
Yun Lien+10 more
wiley +1 more source
Heterogeneity of Layer 1 Interneurons in the Mouse Medial Prefrontal Cortex. [PDF]
Shen C, Cui W, Xiong WC, Mei L.
europepmc +1 more source
The role of prefrontal cortex and posterior parietal cortex in task switching [PDF]
Myeong-Ho Sohn+4 more
openalex +1 more source
ABSTRACT The human brain possesses a unique ability to switch between patterns of functional connectivity, known as brain states, which are crucial for regulating biological, cognitive, and emotional processes. These states are linked to numerous neurological and neuropsychiatric conditions, however, their relationship to clinical symptoms of anorexia ...
Feliberto de la Cruz+4 more
wiley +1 more source
Comparative transcriptomic rhythms in the mouse and human prefrontal cortex. [PDF]
Burns JN+10 more
europepmc +1 more source
This study complements the pathogenesis of depression, and the effects of APS from the perspective of “gut microbiome ‐ immunity ‐ metabolome” axis. This study also provides a novel research strategy and approaches for demonstrating the anti‐depression effects of plant polysaccharides, and lays a solid foundation for discovering new medicines from ...
Xiaojie Liu+9 more
wiley +1 more source