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We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility between motivation to process advertisements and consumer self-concept.
Nithima Sumpradit +2 more
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Regulatory focus and human values [PDF]
The present article connects two approaches to the study of human motivation and behavior: The Schwartz model of human values and Higgins’ regulatory focus theory.
Keller Johannes, Kesberg Rebekka
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Objective: To identify a brand, key messages and resources to underpin a public health approach to food allergy prevention. Methods: A focus group design was used to explore perceptions and opinions of potential brands, infant feeding messages and ...
Sandra L. Vale +7 more
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IntroductionThis study aimed to investigate the relationship between regulatory focus and sports anomie behavior among university students, examining the potential mediating roles of autonomous and controlled motivation.MethodsA survey was conducted with
Yimeng Ma +4 more
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This study investigates the relationship among job attitudes (job satisfaction and turnover intentions), heavy work investment (work engagement and workaholism), and work motivation (promotion focus and prevention focus).
Ishfaq Ahmed, Muhammad Khalid Khan
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Regulatory Focus and Prevention Focus:
Masato Nagamine, Miki Toyama
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Understanding teachers’ perceptions towards dengue prevention in schools is an important factor for an optimal implementation of dengue prevention and control measures.
Lilik Zuhriyah +4 more
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Editor comment: Focus on cardiovascular prevention [PDF]
Geza Halasz +2 more
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Contents of Hopes and Duties: A Linguistic Analysis
People in a prevention focus tend to view their goals as duties and obligations, whereas people in a promotion focus tend to view their goals as hopes and aspirations.
Leigh Ann Vaughn
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Prevention of copd exacerbations. Focus on dual bronchodilators
COPD exacerbations occur in almost all patients, and half of patients in the Russian Federation (52%) have two or more exacerbations per year or require urgent admission to hospital.
V. V. Arkhipov
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