Results 1 to 10 of about 1,747,060 (338)
Factors Forming the Consumers’ Willingness to Pay a Price Premium for Ecological Goods in Ukraine [PDF]
International Journal of Environmental Research and Public Health, 2019 This study discusses the identification of factors affecting consumers’ willingness to pay a price premium for ecological goods. The study was carried out in selected regions of Ukraine, in the cities of Kharkiv and Kyiv.
Anatolii Kucher +2 more
exaly +3 more sources
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services [PDF]
Spanish Journal of Marketing - ESIC, 2021 Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.
Walesska Schlesinger
exaly +3 more sources
Understanding Key Factors Influencing Consumers' Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins. [PDF]
Nutrients, 2022 Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling.
Dean D +18 more
europepmc +2 more sources
Agro-sphere determinants of green branding: eco-consumption, loyalty, and price premium
Humanities & Social Sciences Communications, 2022 This research is devoted to the determinants of green branding in the agro-sphere. The existence of competition between regular and green brands in the agricultural sector has necessitated the determination of the degree of influence of green branding on
Yuriy Danko, Olena Nifatova
doaj +2 more sources
Management : Journal of Contemporary Management Issues, 2021 The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches.
Metin Saygılı, Tolga Yalçıntekin
doaj +2 more sources
Quarterly Journal of Austrian EconomicsA basic proposition of modern economics is the so-called price premium proposed by Irving Fisher (1907, 1922, 1930): the nominal rate of interest is composed of the real rate and a price, or inflation, premium that reflects the change in the value of ...
Kristoffer Mousten Hansen
doaj +2 more sources
International Journal of Contemporary Hospitality Management, 2020 The purpose of this paper is to investigate the influence of customers’ environmental concerns, customers’ perceptions of a hotel’s environmental practices and of the hotels’ environmentally friendly images, on customers’ willingness to pay a price ...
M Rosario Gonzalez-Rodriguez +2 more
exaly +2 more sources
Consumer willingness to pay a price premium for ecological goods: a case study from Ukraine
Environmental & Socio-economic Studies, 2019 The aim of this paper was to define and analyze local consumers’ willingness to pay a price premium for ecological goods in the regions of Ukraine (on the example of the residents of Kharkiv and Kyiv). For this purpose, different methods were used in the
Kucher Anatolii +4 more
doaj +2 more sources
Predictors of willingness to pay a price premium for hotels’ water-saving initiatives
Journal of Travel and Tourism Marketing, 2020 This study examines customers’ willingness to pay a premium to support hotels’ water-saving initiatives and the effect of different explanatory variables: attitude toward water conservation, water problem awareness, willingness to sacrifice, reported ...
Ana B Casado-Díaz +2 more
exaly +2 more sources
工程科学学报, 2023 This study analyzes the feed-in tariff strategy of steel enterprises in the context of the steel industry’s electricity market, which is composed of waste heat and pressure (WHP) power generation and traditional thermal power generation.
Chao ZHANG, Xin-xin ZHANG
doaj +1 more source