Results 61 to 70 of about 1,747,060 (338)
The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium
Australasian Marketing Journal, 2018 The study examined the impact of green packaging on consumer behaviour. It was measured through willingness to pay since it acts as a proxy for actual behaviour. Using a sample of 343 respondents, the study empirically confirmed the effect of six factors
Gaganpreet Singh, N. Pandey
semanticscholar +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden +5 more
wiley +1 more source
Humanities & Social Sciences CommunicationsThis study examined the factors influencing customers’ consumption intentions and willingness to pay a premium price for 3D-printed food by combining personal innovativeness, perceived compatibility, perceived product value, desire to eat, and ...
Marvello Yang +5 more
doaj +1 more source
Ban Glyphosate—Does It Affect the Swedish Farmers' Willingness to Grow Cover Crops?
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT The cultivation of cover crops is one of the new Eco‐scheme practices introduced in Sweden. This study examines how the design of policy attributes of these schemes influences farmers' willingness to grow cover crops on arable land, with particular focus on the potential impact of a glyphosate ban.
Vivian Wei Huang +2 more
wiley +1 more source
Superior Seller Reputation Yields Higher Prices: Evidence From Online Auctions
Marketing Management Journal, 2003 What is the value of a good reputation to a company? Can a company with a better reputation command a premium price for its products? This paper touches on the concepts of goodwill, brand equity, and price setting to examine the value of reputation.
TIMOTHY JOHNSTON
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT In recent decades, agriculture has become increasingly concentrated through horizontal mergers and acquisitions via corporate entities, and policy makers are concerned this will be exacerbated by the aging population of farm operators. To reduce market concentration in agriculture, many states have enacted policies to entice new prospective ...
Justin M. Ross +2 more
wiley +1 more source
The influence of brand equity on customer intention to pay premium price of the fashion house brand [PDF]
Management Science Letters, 2018 Branded fashion clothing is developing expeditiously in Bangladesh. Bangladeshi local apparel fashion brand outlets are flourishing with positive customers’ attitude.
Dewan Golam Yazdani Showrav +1 more
doaj +1 more source
THE EQUITY PREMIUM PUZZLE AND EMOTIONAL ASSET PRICING [PDF]
International Journal of Theoretical and Applied Finance, 2007 Since the equity premium as well as the risk-free rate puzzle question the concepts central to financial and economic modeling, we apply behavioral decision theory to asset pricing in view of solving these puzzles. US stock market data for the period 1960–2003 and German stock market data for the period 1977–2003 show that emotional investors who act ...
MARC GÜRTLER, NORA HARTMANN
openaire +5 more sources
Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium
Sustainability, 2019 The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises.
Jongsik Yu
semanticscholar +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley +1 more source