Results 41 to 50 of about 6,931 (161)
Conjoint Analysis of Price Premiums for Hotel Amenities
The Journal of Business, 1984 Over the past decade or so, conjoint analysis (Green and Rao 1971; Johnson 1974) appears to have become one of industry's most widely applied marketing research techniques for estimating consumer's multi-attribute utility functions (Cattin and Wittink 1982).
Goldberg, Stephen M +2 more
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The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]
Trendy v podnikání, 2016 The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj
Certainty Equivalent, Risk Premium and Asset Pricing [PDF]
Frontiers of Business Research in China, 2010 This paper attempts to determine the certainty equivalent of an uncertain future cash flow or value through the option pricing method, and builds models of certainty equivalent and certainty equivalent coefficient. Based on the model of certainty equivalent coefficient, this paper further derives models of risk premium and risk-adjusted discount rate ...
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Consumer Values and Green Consumption
Asia Marketing Journal, 2018 The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers.
Hyun Ju Lee, Seong-Yeon Park
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AgricultureThis study examines Chinese farmers’ stated preferences and the compensation they would be willing to accept (willingness to accept; WTA) in return after adopting the Visualization System (VS), a promising method of smart agricultural technology.
Siqi Tang +3 more
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Price uncertainty and the exchange-rate risk premium [PDF]
Journal of International Economics, 1986 Abstract This paper develops a simple two-country portfolio model of the exchange-rate risk premium which incorporates price uncertainty in both countries. It is shown how the risk premium depends on the world shares of outside assets and wealth, as well as on the variance-covariance matrix of prices and the exchange rate.
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Open AgricultureThis study investigated the nexus among the profitability, sales, and willingness to pay (WTP) more for weather index-based agricultural insurance premiums of flower farmers.
Mitra Sandip +3 more
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The Impact of Water front Location on Residential Home Values Considering Flood Risks
Journal of Sustainable Real Estate, 2019 We confirm existing findings of significant premiums for waterfront proximity, more so for oceans, bays, and large lakes than rivers. We then expand research on housing price trends immediately before and after major storms in directly affected markets ...
Norm G. Miller +2 more
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Brand Ethicality and Premium Pricing
Abstract Despite substantial growth in ethical markets with consumers expressing willingness to pay premiums for ethical product, the cognitive and emotional pathways through which ethical positioning translates into premium payment behavior remain insufficiently understood.
Nikshit Gautam +3 more
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Using Futures Prices and Analysts’ Forecasts to Estimate Agricultural Commodity Risk Premiums
RisksThis paper presents a novel 5-factor model for agricultural commodity risk premiums, an approach not explored in previous research. The model is applied to the specific cases of corn, soybeans, and wheat. Calibration is achieved using a Kalman filter and
Gonzalo Cortazar +2 more
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