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The Implications of Supplier Learning on Retailer’s Private Label Encroachment
MathematicsThis study examines retailers’ decisions of whether and when to introduce private labels considering the supplier learning effect. We construct a two-period framework including a supplier and a retailer with national brand and private label divisions and
Shuxing Sun, Yi Yu, Zicheng Ma
doaj +1 more source
The relationships between marketing mix, brand equity, lifestyle and attitude on a consumer’s private product brand purchasing decision. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 In a 2018 study, 85% of the American consumers surveyed stated they trusted private brand products at least as much as national brands. In both Asia and Thailand, the importance of private brands is also increasing. Therefore, the researchers undertook a
Fuengnapha Khanta +1 more
doaj
EDLP and Private Labels: Unes Strategic Levers to Look Forward
Symphonya, 2015 U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label ...
Paolo Paronzini
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Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
The Effect of Private Brands on Business Performance in Retail [PDF]
In the length of time many new retail features were developed, as a part of the total value chain (from manufacturer to customer). One such feature is: the development of private brands (private-label merchandise, private-label brands, store brands ...
Radojko LUKIC
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A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain [PDF]
, 2015 Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain'. in Martínez-López, Gázquez-Abad, J.C. and Sethuraman, R. J.A.
Ekinci, Yuksel +6 more
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Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Private labels have witnessed considerable growth in grocery retailing. While existing academic studies have provided valuable insights concerning the evolution of private labels, several issues remain largely unexplored.
Braak, A.M. ter
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Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
Agribusiness, EarlyView.ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
Do consumers benefit from private label development?
In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition.
Sckokai, Paolo, Soregaroli, Claudio
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