Journal of Product & Brand Management, 2019 Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them ...
Rubio Benito, Natalia María +2 more
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Effects of the private-label invasion in food industries [PDF]
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by
Harris, J. Michael +3 more
core +1 more source
Do Budget Cigarettes Emit More Particles? An Aerosol Spectrometric Comparison of Particulate Matter Concentrations between Private-Label Cigarettes and More Expensive Brand-Name Cigarettes. [PDF]
Int J Environ Res Public Health, 2022 Gerlach G +3 more
europepmc +1 more source
Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk [PDF]
We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk.
Dimitri, Carolyn +2 more
core +1 more source
Consumer Perceptions of Private Label Brands in Pakistan
The Lahore Journal of Business, 2017 As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects of service quality on PLB image ...
Sana Azar, Samra Chaudary, Ansa Mehmood
doaj
EDLP and Private Labels: Unes Strategic Levers to Look Forward
Symphonya, 2015 U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label ...
Paolo Paronzini
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« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
core
The Implications of Supplier Learning on Retailer’s Private Label Encroachment
MathematicsThis study examines retailers’ decisions of whether and when to introduce private labels considering the supplier learning effect. We construct a two-period framework including a supplier and a retailer with national brand and private label divisions and
Shuxing Sun, Yi Yu, Zicheng Ma
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The relationships between marketing mix, brand equity, lifestyle and attitude on a consumer’s private product brand purchasing decision. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 In a 2018 study, 85% of the American consumers surveyed stated they trusted private brand products at least as much as national brands. In both Asia and Thailand, the importance of private brands is also increasing. Therefore, the researchers undertook a
Fuengnapha Khanta +1 more
doaj
Advertising, Promotional Campaigns, and Private Labels
, 2001 Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
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