Results 11 to 20 of about 37,037 (259)

Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [PDF]

Journal of Retailing and Consumer Services, 2017
Abstract In this study, we explore the impact of private label (PL) proliferation and pricing on consumer demand and derive profit implications for different scenarios: (i) dropping or adding a line (kids, health or muesli) within a PL tier and (ii) changing the PL tier prices. We use a representative household panel dataset (2008–2009) for the ready
Lien Lamey, Frank Verboven, Gizem Hokelekli   +2 more
exaly   +2 more sources

Private-Label Use and Store Loyalty [PDF]

Journal of Marketing, 2008
The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Jan-Benedict Steenkamp, Kusum Ailawadi, Koen H. Pauwels   +2 more
exaly   +2 more sources

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]

Journal of Retailing, 2014
Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
Marnik G Dekimpe, Inge Geyskens
exaly   +2 more sources

RETAIL AND PRIVATE LABELS

Вестник Кемеровского государственного университета, 2013
It The article analyses the assortment of private labels (PL) in Kemerovo retail. A comparison of positioning, pricing and promotion PL in retail is provided. Buyers’s attitude to PL products is estimated by the results of a focus group method.
L. A. Stratienko
doaj   +1 more source

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Journal of Product and Brand Management, 2019
Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them ...
Natalia Rubio
exaly   +3 more sources

Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage [PDF]

Economic and Business Review, 2013
The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the
Sandra Horvat, Đurđana Ozretić Došen
doaj   +3 more sources

Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective

Organizations and Markets in Emerging Economies, 2020
This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing.
Sandra Horvat, Đurđana Ozretić Došen
doaj   +1 more source

Perceived Private Label Authenticity: A Two-Study Analysis

Tržište, 2021
Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen   +2 more
doaj   +1 more source

Private labels in marketplaces

International Journal of Industrial Organization, 2021
Regulators are concerned that by introducing their own private labels, dominant online marketplace operators distort competition in their own favor. This paper addresses this concern by studying how online marketplaces differ from classic retailers with a wholesale arrangement.
openaire   +3 more sources

Private label food products: Consumer perception and distribution strategies

Journal of Agriculture and Food Research, 2022
Food Products Private Label PL, are foods produced by the food industries on order of food distribution companies. Their characteristic is that they are similar to industrial brands but are marketed under the name of the distribution company.
Filippo Sgroi, Paolo Alberto Salamone
doaj   +1 more source