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Private Labels - A Study of the Development of Private Labels on the Fast-Moving Consumer Goods Market

2014
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
openaire   +1 more source

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

An option-pricing look at the introduction of private labels

Journal of the Operational Research Society, 2000
I Horowitz
exaly  

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