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Premium and Value-Added Private Labels

2016
The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in ...
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Private-label manufacturing.

Medical device technology, 1998
Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
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Private labels and national brands: the case of India

International Journal of Business and Globalisation, 2021
Sandeep Puri
exaly  

The contribution of private labels

2009
the purpose of this study is to deeply explore the relationship between private labels and trust and to identify possible positive spill-over in terms of consumer behavioral consequences. A multi-relational perspective that considers three different levels of trust is adopted.
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Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?

Sustainability, 2020
Maksymilian Czeczótko   +2 more
exaly  

Private Labels - A Study of the Development of Private Labels on the Fast-Moving Consumer Goods Market

2014
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
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