Results 281 to 290 of about 1,914,595 (299)

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of Marketing Research, 2010
Harald van Heerde, Jan-Benedict Steenkamp, Inge Geyskens   +2 more
exaly  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

Private Labels, National Brands and Food Prices

Review of Industrial Organization, 2008
Christophe Bontemps, Vincent REQUILLART
exaly  

Proliferation of private labels in the groceries sector: The impact on category performance

Journal of Retailing and Consumer Services, 2013
Rainer Olbrich
exaly  

An option-pricing look at the introduction of private labels

Journal of the Operational Research Society, 2000
I Horowitz
exaly  

Innovation in eco-packaging in private labels

Innovation: Management, Policy and Practice, 2015
Juan Carlos Gázquez-Abad
exaly  

Private labels in Australia: A case where retailer concentration does not predicate private labels share

Journal of Brand Management, 2011
Magda Nenycz-Thiel
exaly  

The Influence of Private Labels on Retailer Cooperation

Australasian Marketing Journal, 2013
John Wilkinson
exaly  

Is product innovation as effective for private labels as it is for national brands?

Innovation: Management, Policy and Practice, 2013
Mercedes Martos-Partal, Carmen Abril Barrie   +1 more
exaly