Private labels are growing fast in Europe and USA, especially in the context of nondurable consumer goods. Moreover, the traditional association of private labels solely with a price focus, to the detriment of quality, appears to be diminishing.
Óscar González-Benito +1 more
doaj +1 more source
Private labels and the purchasing behaviour of young Polish consumers in the market
Initially, private labels were associated with low quality and unknown composition. Due to product innovations, it is increasingly difficult to distinguish a private label of a retail chain from a so-called mass brand produced for the general population
Tomasz Zalega
doaj +1 more source
Block level cloud data deduplication scheme based on attribute encryption
Due to the existing cloud data deduplication schemes mainly focus on file-level deduplication.A scheme was proposed, based on attribute encryption, to support data block-level weight removal.Double granularity weight removal was performed for both file ...
Wenting GE, Weihai LI, Nenghai YU
doaj +3 more sources
The structure of consumer decision-making and sensory innovations in wine labeling
Aim of study: To understand how a consumer’s decision-making process on wine choice varies when faced with labels introducing either a scratch-and-sniff strip or a Thermo-sensitive indicator as a novelty. Area of study: Navarre (Spain).
Ramo Barrena +2 more
doaj +1 more source
Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
doaj +1 more source
Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [PDF]
Abstract In this study, we explore the impact of private label (PL) proliferation and pricing on consumer demand and derive profit implications for different scenarios: (i) dropping or adding a line (kids, health or muesli) within a PL tier and (ii) changing the PL tier prices. We use a representative household panel dataset (2008–2009) for the ready
Hökelekli, Gizem +2 more
openaire +1 more source
Strategic options of firms considering private label production [PDF]
Private labels are a growing phenomenon globaly. Retailers become stronger and stronger by offering their own quality private label product for customers in all segments.
Kelemen, Zita
core +1 more source
Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne +2 more
openaire +1 more source
Influence of macroeconomic indices on European private labels
In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero +2 more
doaj +1 more source
Private-label sustainable supplier selection using a fuzzy entropy-VIKOR-based approach
In recent decades, private labels have been the focus of great development in retail due to their price advantage and consumer-oriented production. With growing customer awareness of safety and health, private-label sustainable supplier selection has ...
Jun Zhang +4 more
doaj +1 more source

