Results 221 to 230 of about 34,419 (264)

Private label personality: applying brand personality to private label brands

The International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
openaire   +1 more source

This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation

2016
Despite the growing number of premium private labels, many consumers still perceive these products as cheaper substitutes for national brands. This paper proposes a boundary condition for this phenomenon by examining the moderating role of brand disclosure in the relationship between brand label (national brand vs. private label) and sensory evaluation
Borges, Adilson, Pantoja, Felipe, Rossi, Patricia   +2 more
openaire   +3 more sources

The contribution of organic private label products to private label share outcomes

European Journal of Marketing
Purpose The growing demand for sustainable consumption motivates retailers to consider including organic private label products in private label assortments to attract and serve health and environmentally conscious consumers, while also possibly improving the image of the private label brand as well.
Jake Hoskins, Faruk Anıl Konuk, Jane Emma Machin   +2 more
openaire   +1 more source

Teuerungswelle treibt Private Labels an

Lebensmittel Zeitung, 2022
Während Auswirkungen der Corona-Pandemie weiterhin zu spüren sind, hat sich für die Konsumenten die stark gestiegene Inflationsrate – in den vergangenen Wochen noch forciert durch den Krieg in der Ukraine – zu einem wichtigen Thema entwickelt. Der Handel bewegt sich mit seinen Handelsmarken in einem fordernden Umfeld.
Jörg Konrad, Christian Lattmann
openaire   +1 more source

Private Label Management

2016
The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo, Yuksel Ekinci, Georgina Whyatt, Nicoletta Occhiocupo, Merlin Stone   +4 more
openaire   +1 more source

Private Labels in Chile

2016
The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez, Galo Paiva, Berta Schnettler   +2 more
openaire   +1 more source

MACROECONOMIC DETERMINANTS OF PRIVATE LABEL PENETRATION

International Journal of Management Cases, 2011
Private label market share is growing. Europe, long held to be near saturation in private label share, is showing surprising strength. Eastern Europe's private label share has grown to almost 1 in every 5 dollars spent in food stores for private label, and South America and Asia are showing unexpected strength.
John L. Stanton, Martin Meloche
openaire   +1 more source

Private classification with limited labeled data

Knowledge-Based Systems, 2017
Abstract Differentially private Support Vector Machines (SVMs) have been extensively studied in recent years. Most design mechanisms are focused on perturbing the solution to a decent convex optimization problem under the theory of Empirical Risk Minimization (ERM).
Xiaoqian Liu, Qianmu Li, Tao Li 0001
openaire   +1 more source

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I., Gielens, K., Gijsbrechts, E.   +2 more
openaire   +2 more sources

Private label: Vriend of Vijand? (Private Label: Friend or Enemy?)

1997
4 p.
Verhoef, P.C., Nijssen, E.J., Sloot, L.M.   +2 more
openaire   +2 more sources