Attribute development for a discrete choice experiment to examine preferences for long-acting HIV prevention products among pregnant and breastfeeding women. [PDF]
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Alharbi MF, Alanazi AA.
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Spanish phishing and legitimate email dataset with technical and psychological annotations. [PDF]
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The Future of Private Labels: Towards a Smart Private Label Strategy
Journal of Retailing, 2021Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
, Ronn Smith, Katrijn Gielens
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Economics of Private Labels: A Survey of Literature
Journal of Agricultural and Food Industrial Organization, 2004This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Vincent Réquillart
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Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
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