Results 281 to 290 of about 1,914,232 (299)

Warming up to private labels: Temperature impacts private label performance

Journal of Retailing
Josh Lundberg, Daniel E. Chavez
openaire   +1 more source

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly  

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

An option-pricing look at the introduction of private labels

Journal of the Operational Research Society, 2000
I Horowitz
exaly  

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

International Journal of Advertising, 2020
Jong-Ho Lee, Charles R Taylor
exaly  

Private labels in Australia: A case where retailer concentration does not predicate private labels share

Journal of Brand Management, 2011
Magda Nenycz-Thiel
exaly  

Private Labels, National Brands and Food Prices

Review of Industrial Organization, 2008
Christophe Bontemps, Vincent Réquillart   +1 more
exaly  

Proliferation of private labels in the groceries sector: The impact on category performance

Journal of Retailing and Consumer Services, 2013
Rainer Olbrich
exaly  

Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels

Journal of Retailing and Consumer Services, 2015
exaly