Results 111 to 120 of about 34,326 (165)

Spanish phishing and legitimate email dataset with technical and psychological annotations. [PDF]

open access: yesData Brief
Bustio-Martínez L   +9 more
europepmc   +1 more source

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
, Ronn Smith, Katrijn Gielens
exaly   +2 more sources

Economics of Private Labels: A Survey of Literature

Journal of Agricultural and Food Industrial Organization, 2004
This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Vincent Réquillart
exaly   +3 more sources

Private labels

British Food Journal, 2015
Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
openaire   +1 more source

Home - About - Disclaimer - Privacy