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Private-label manufacturing.

Medical device technology, 1998
Private, or own-brand, labelling of products is an attractive proposition for manufacturers who may have unique products but lack access to particular markets, or distributors who may have a strong brand identity but lack a suitable product. However, care must be taken to ensure that private-labelled products comply with the Medical Device Directive ...
openaire   +1 more source

Quality and Private Label Encroachment Strategy

Production and Operations Management, 2022
Xiaoqiang Cai
exaly  

The contribution of private labels

2009
the purpose of this study is to deeply explore the relationship between private labels and trust and to identify possible positive spill-over in terms of consumer behavioral consequences. A multi-relational perspective that considers three different levels of trust is adopted.
openaire   +1 more source

Private Labels - A Study of the Development of Private Labels on the Fast-Moving Consumer Goods Market

2014
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private labels and national brands. Private labels are a global phenomena, but the private label market differs between nations due to various market conditions.
Andersson, Lisa, Boman, Josefin
openaire   +1 more source

Analyzing the effects of private-label supplier disclosure on retailer image

Journal of Retailing and Consumer Services, 2021
Mercedes Martos-Partal   +1 more
exaly  

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Journal of Marketing, 2014
Nicole Koschate-Fischer, Wayne D Hoyer
exaly  

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