Results 241 to 250 of about 34,419 (264)

Private labels and national brands: the case of India

International Journal of Business and Globalisation, 2021
Sandeep Puri
exaly  

Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness

International Journal of Advertising, 2020
Jong-Ho Lee, Charles R Taylor
exaly  

Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels

Journal of Retailing and Consumer Services, 2015
Oliver Schnittka
exaly  

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly  

Warming up to private labels: Temperature impacts private label performance

Journal of Retailing
Josh Lundberg, Daniel E. Chavez
openaire   +1 more source

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of Marketing Research, 2010
Harald Van Heerde, Inge Geyskens, Jan-Benedict E M Steenkamp   +2 more
exaly  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

Proliferation of private labels in the groceries sector: The impact on category performance

Journal of Retailing and Consumer Services, 2013
Rainer Olbrich
exaly  

The Influence of Private Labels on Retailer Cooperation

Australasian Marketing Journal, 2013
John Wilkinson
exaly