Results 261 to 270 of about 1,914,595 (299)
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2016
The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo +4 more
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The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults all the international publications on marketing ranked by the Academic Journal Quality Guide.
Sebastian Molinillo +4 more
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MACROECONOMIC DETERMINANTS OF PRIVATE LABEL PENETRATION
International Journal of Management Cases, 2011Private label market share is growing. Europe, long held to be near saturation in private label share, is showing surprising strength. Eastern Europe's private label share has grown to almost 1 in every 5 dollars spent in food stores for private label, and South America and Asia are showing unexpected strength.
John L. Stanton, Martin Meloche
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2016
The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez +2 more
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The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand.
Mónica Gómez-Suárez +2 more
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Private classification with limited labeled data
Knowledge-Based Systems, 2017Abstract Differentially private Support Vector Machines (SVMs) have been extensively studied in recent years. Most design mechanisms are focused on perturbing the solution to a decent convex optimization problem under the theory of Empirical Risk Minimization (ERM).
Xiaoqian Liu, Qianmu Li, Tao Li 0001
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Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I. +2 more
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Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Geyskens, I. +2 more
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Private label: Vriend of Vijand? (Private Label: Friend or Enemy?)
19974 p.
Verhoef, P.C. +2 more
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An Empirical Investigation of Private Label Supply by National Label Producers
Marketing Science, 2010Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and appliances. However, existing empirical work has not examined the differential impact of various upstream supply arrangements for PL products or the strategic motives for PL supply.
Xinlei (Jack) Chen +3 more
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A Bibliometric Analysis of the Private Label Literature
2018This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals.
Sansone, Marcello +2 more
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2013
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
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This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands.
openaire +1 more source
Private Labels Revisited: Extending Framework of Private Label Choice
SSRN Electronic Journal, 2021openaire +1 more source