Results 251 to 259 of about 37,037 (259)

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Journal of Marketing, 2013
Marnik G Dekimpe, Inge Geyskens
exaly  

Australian retailers need to engage with private labels to achieve competitive difference

Asia Pacific Journal of Marketing and Logistics, 2003
Mario J Miranda
exaly  

The Nature and Incidence of Private Label Rejection

Australasian Marketing Journal, 2011
Jenni Romaniuk, Magda Nenycz‐Thiel
exaly  

Private labels : the influence of private label tiers on store loyalty

2010
openaire   +1 more source

Fighting Private Label

2005
Steenkamp, J.E.B.M., Geyskens, I., Koll, O., Gielens, K., Lewis, H.   +4 more
openaire   +1 more source

Private label share, branding strategy and store loyalty

Journal of Retailing and Consumer Services, 2011
exaly  

Premium private label buyers versus standard private label buyers : a profile of the premium private label buyer

2010
openaire   +1 more source

How profitable are private labels? : the strategic role of private labels for retailers

2010
openaire   +1 more source

Private Label Brands

openaire   +1 more source