Results 231 to 240 of about 1,940,847 (244)

Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products

Business and Economics Research Journal, 2011
In the intensive competitive environment, retailers incline to develop their own branded products (private label products) to make a differentiation over their rivals and to gain a market share. On the other side, retailers’ have some objectives in developing private label products.
openaire  

A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates

Journal of the Academy of Marketing Science, 1998
Scot Burton, Richard G Netemeyer, Donald R Lichtenstein   +2 more
exaly  

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Marketing Science, 2018
Günter J. Hitsch, Jean-Pierre Dubé, Peter E Rossi   +2 more
exaly  

Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

2014
MSc in Marketing and ...
openaire   +1 more source

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Journal of Retailing and Consumer Services, 2015
Adilson Borges
exaly  

Supplier inferences to enhance private label perceptions

Journal of Business Research, 2012
Erik L Olson
exaly  

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Journal of Marketing, 2013
Marnik G Dekimpe, Inge Geyskens
exaly  

The Nature and Incidence of Private Label Rejection

Australasian Marketing Journal, 2011
Jenni Romaniuk, Magda Nenycz‐Thiel
exaly  

Private labels : the influence of private label tiers on store loyalty

2010
openaire   +1 more source

Fighting Private Label

2005
Steenkamp, J.E.B.M., Geyskens, I., Koll, O., Gielens, K., Lewis, H.   +4 more
openaire   +1 more source