Results 251 to 260 of about 1,914,232 (299)

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
Ronn Smith, Katrijn Gielens
exaly   +2 more sources

Economics of Private Labels: A Survey of Literature

Journal of Agricultural and Food Industrial Organization, 2004
This paper is a survey of the recent literature devoted to the economics of private labels. After providing some statistics about the development of private labels for different products in different OECD countries, the survey outlines what the literature says about the factors that favor the development of private labels, the reasons retailers ...
Vincent Réquillart
exaly   +3 more sources

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Journal of Marketing Research, 2010
Three-tiered private-label (PL) portfolio strategies (low-quality tier: economy PLs, mid-quality tier: standard PLs, and top-quality tier: premium PLs) are gaining interest around the world. Drawing on the context-effects literature, the authors postulate how the introduction of economy and premium PLs may affect the choice of mainstream-quality and ...
Els Gijsbrechts, Inge Geyskens, Katrijn Gielens   +2 more
exaly   +3 more sources

Private labels

British Food Journal, 2015
Purpose– In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of this paper is to analyze product, retailer, and individual factors from the private label brand that influence consumers’ loyalty and purchase intention; along with ...
Cristina Calvo Porral, Mark F Lang
openaire   +1 more source

Australian retailers need to engage with private labels to achieve competitive difference [PDF]

Asia Pacific Journal of Marketing and Logistics, 2003
Private label growth in Australia has not kept pace with the growth in private labels elsewhere. This research paper establishes that the odds of a consumer being highly pleased with a store label product when they are supportive of the quality of ...
Mario J Miranda
exaly   +3 more sources

Price Effects of Private Label Development

Journal of Agricultural & Food Industrial Organization, 2005
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation.
Bontemps, Christophe, Orozco, Valérie, Requillart, Vincent, Trévisiol, Audrey   +3 more
openaire   +4 more sources

Private label personality: applying brand personality to private label brands

The International Review of Retail, Distribution and Consumer Research, 2015
Private label brands (PLBs) are an important facet of the retail offering within the supermarket sector. Although research has focused on the risk factors of private label purchasing, there has been little research that explores the brand management of private labels including the development of a brand personality.
Mark S. Glynn, Tiza Widjaja
openaire   +1 more source

This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation

2016
Despite the growing number of premium private labels, many consumers still perceive these products as cheaper substitutes for national brands. This paper proposes a boundary condition for this phenomenon by examining the moderating role of brand disclosure in the relationship between brand label (national brand vs. private label) and sensory evaluation
Borges, Adilson, Pantoja, Felipe, Rossi, Patricia   +2 more
openaire   +3 more sources

The contribution of organic private label products to private label share outcomes

European Journal of Marketing
Purpose The growing demand for sustainable consumption motivates retailers to consider including organic private label products in private label assortments to attract and serve health and environmentally conscious consumers, while also possibly improving the image of the private label brand as well.
Jake Hoskins, Faruk Anıl Konuk, Jane Emma Machin   +2 more
openaire   +1 more source