Results 31 to 40 of about 34,326 (165)
Journal of Agricultural and Resource Economics, 2011 This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States.
Richard J. Volpe III
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International Journal of Business Strategy and Automation, 2021 Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands differentiate themselves and add value so that customers choose such brands over established brands.
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Postawy konsumentów wobec marek producentów i marek własnych detalistów na rynku czekolady w Polsce
Problemy Zarządzania, 2016 The subject of the article is an analysis of consumer attitudes towards brands. It is a research article that includes the results of empirical research on consumer attitudes in Poland to chocolate brands belonging to producers and brands belonging to ...
Teresa Taranko
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Jurnal Aplikasi Manajemen, 2023 Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses.
Effly Juvita Andarini, Yeshika Alversia
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Private Label Products as Experience Goods [PDF]
Journal of Agricultural & Food Industrial Organization, 2005 In Europe, food retailing has become more concentrated and private label goods have spread over the last 40 years. They are now a key element of retailers' shelf offer. Using a model in which consumers become informed about the good's quality only in period two, we examine what determines the presence or absence of private label experience goods in ...
Bergès, Fabian, Waterson, Michael
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The Implications of Supplier Learning on Retailer’s Private Label Encroachment
MathematicsThis study examines retailers’ decisions of whether and when to introduce private labels considering the supplier learning effect. We construct a two-period framework including a supplier and a retailer with national brand and private label divisions and
Shuxing Sun, Yi Yu, Zicheng Ma
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Private-Label Use and Store Loyalty [PDF]
Journal of Marketing, 2008 The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Ailawadi, K. L. +2 more
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Journal of Retailing, 2022 Standard private labels (PLs) have been the topic of multiple prior reviews. Having been leapfrogged by business practice, the marketing literature has only recently witnessed a surge in interest in multi-tier PL offerings. These typically include a budget and/or premium tier in addition to the omnipresent standard PL tier.
Keller, Kristopher O. +2 more
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Consumer perception of private label brands in the Czech Republic
Littera Scripta, 2011 The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness.
Věra Mulačová, Petr Mulač
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Ouverture de 'Over-Supply and Global Markets – 2'
Symphonya, 2005 Globalisation and over-supplied markets impose new behaviour to achieve stable performance, with corporate strategies based on: downsizing, networking, merging, development of intangibles.
Silvio M. Brondoni
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