Results 231 to 239 of about 5,561,370 (239)

PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS

Academy of Management Review, 1995
Kathleen M. Eisenhardt
exaly  

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013
Tarun Kushwaha, Kartik Kalaignanam, Meike Eilert   +2 more
exaly  

Double Standard: The Role of Environmental Consciousness in Green Product Usage

Journal of Marketing, 2012
exaly  

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Journal of Marketing, 2013
Marnik Dekimpe, Harald van Heerde, Kathleen Cleeren   +2 more
exaly  

Green product design in supply chains under competition

European Journal of Operational Research, 2017
Wenge Zhu, Yuanjie He
exaly  

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Marketing Science, 1999
William P Putsis
exaly  

A Model of New Product Development: An Empirical Test

Management Science, 1990
exaly  

Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents

Information Systems Research, 2014
Yili Hong, Paul Pavlou
exaly  

The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry

European Journal of Innovation Management, 2012
exaly