Results 81 to 90 of about 37,758 (265)
The nature of prosociality in chimpanzees
Nature Communications, 2016 AbstractAn important debate centres around the nature of prosociality in nonhuman primates. Chimpanzees help other individuals in some experimental settings, yet they do not readily share food. One solution to this paradox is that they are motivated to help others provided there are no competing interests. However, benefits to recipients could arise as
Tennie, Claudio +2 more
openaire +7 more sources
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
The Evaluation of Students’ Prosocial Behavior on Primary Education Level
Al-Bidayah: Jurnal Pendidikan Dasar Islam, 2019 This study aims to evaluate the prosocial behavior of elementary school level students, especially State Junior High School students in Bantul Regency. This research is evaluation research with a quantitative descriptive approach with the CIPP (Context,
Esti Setiawati, Ika Ernawati
doaj +1 more source
AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective
Journal of Consumer Behaviour, EarlyView.ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley +1 more source
Tingkat Forgiveness dan Prososial antara Siswa Sekolah Umum dan Sekolah Berbasis Agama
Indonesian Journal of Guidance and Counseling: Theory and Application, 2017 Penelitian ini bertujuan untuk mengetahui perbedaan tingkat forgiveness dan prososial antara siswa sekolah umum dan siswa sekolah berbasis agama. Jenis penelitian kuantitatif ini menggunakan metode komparatif dan menggunakan uji t-test.
Kartikaningsih Kartikaningsih +2 more
doaj
Journal of Consumer Behaviour, EarlyView.ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley +1 more source
Sharing good fortune: Effects of scarcity on small donation requests
Social Influence, 2018 Based on studies linking positive outcomes to subsequent helping, it was hypothesized that when individuals receive their choice of items when supply is constrained they will show heightened prosocial behavior.
Therese A. Louie, Rick James Rieta
doaj +1 more source
CEO Overconfidence and Corporate Social Responsibility: A Micro‐CSR Perspective
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Although research on micro‐level CSR has increasingly emphasized individual‐level antecedents, the role of CEO overconfidence has not been systematically integrated into the literature. To address this gap, a systematic literature review was undertaken of 62 studies on CEO overconfidence and CSR, revealing a mixed picture of positive, negative,
Jannis Kreinhop
wiley +1 more source
Gratitude and Prosocial Behavior in Happiness among Early Adulthood in Indonesian Context
Jurnal Psikologi Teori dan TerapanBackground: Early adulthood is marked by various complex challenges that can influence happiness. In the Indonesian context, these include career decision-making, quarter-life crisis, and the desire to form meaningful romantic relationships.
Muhamad Taufik Hermansyah +2 more
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Existing research shows that corporate social responsibility (CSR) benefits firms in terms of return on investment, customer satisfaction, and reputation; however, limited attention is given to employees as internal stakeholders. Drawing on Stakeholder Theory, Social Exchange Theory, and Social Identity Theory, this study investigates how CSR ...
Mengyun Zhang +4 more
wiley +1 more source