Results 101 to 110 of about 45,486 (292)
The ‘anti-social’ nature of prosocial research; a psychosocial critique
, 2010 This article provides a critical review of recent psychological articles on prosocial behaviour. Even though it focuses on a specific section of this literature – giving to charities and prosocial responses to humanitarian disasters – the paper aims to ...
Seu, Irene Bruna, Bruna Seu
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Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
The influence of parental involvement, peer support, empathy, and moral identity on prosocial behavior among Malaysian youth [PDF]
This study explores the relationship between parental involvement, peer support, empathy, moral identity, and prosocial behavior among Malaysian youth. The research examines how these key dimensions—parental involvement, peer support, empathy, and moral ...
Tongbin, Luo, Ma’rof, Aini Azeqa
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Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
Intelligence and Prosocial Behavior: Do Smart Children Really Act Nice?
, 2012 Results of previous studies of the relationship between prosocial behavior and intelligence have been inconsistent. This study attempts to distinguish the differences between several prosocial tasks, and explores the ways in which cognitive ability ...
Shi, Jiannong +4 more
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Prosocial moral reasoning and prosocial behavior among Turkish and Spanish adolescents
, 2012 Due to copyright restrictions, the access to the full text of this article is only available via subscription.Prosocial moral reasoning and behavior of young people in early and middle adolescence were examined in relation to the association among the ...
Mestre, M. V. +3 more
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley +1 more source
Helping others in real life and in the laboratory: pride and prosocial behavior
Background Prosocial behavior may depend on the emotions experienced, and positive emotions such as pride may promote helping, offering support, donating, and other prosocial activities.
Michał Kędra +2 more
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Corporate social responsibility (CSR) has increasingly been recognized as a strategic lever for enhancing organizational resilience. Although CSR literature is abundant, prior research has not fully explained how distinct CSR types, such as altruistic, promotional, and value‐creating, influence organizational resilience through sustainability ...
Badar Latif +3 more
wiley +1 more source