Results 61 to 70 of about 31,929 (243)
ABSTRACT Over the past decades, sustainability has emerged as a defining global priority, reshaping firms' role in driving systemic change. In this context, corporate purpose has gained renewed prominence as a key mechanism to align organizational priorities with broader societal commitments.
Lucia Barra +2 more
wiley +1 more source
ABSTRACT What propels a CFO in an emerging economy to champion ESG investments when formal regulations are weak? Moving beyond structural explanations, we provide a behavioural account arguing that a manager's internal ethical compass—moral intelligence (MI)—is a key driver.
AmirHossein ArminKia +4 more
wiley +1 more source
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques +3 more
wiley +1 more source
The Impact of Value Orientations on Psychological Reactance to Pro‐Environmental Normative Appeals
ABSTRACT This paper examines how individuals' responses to descriptive (what most others do) and injunctive (what others believe people should do) pro‐environmental appeals depend on their value orientations. Across two studies using representative samples (United States: recycling electronic waste; United Kingdom: recycling single‐use batteries), the ...
Christos Kavvouris +2 more
wiley +1 more source
The emergence of prosocial tendencies in early childhood is still not well understood and not commonly tested with direct measures. This study investigated predictors of prosocial behavior (i.e., prosocial decision-making and prosocial creativity) in 3 ...
Nahide Gungordu +3 more
doaj +1 more source
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source
Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
Stark cultural variation in prosocial behavior, as elicited with economic experiments, is evident despite the high mobility of humans. Conformity to local norms has been posited to play an integral role in the maintenance of this variation.
Kari Britt Schroeder +2 more
doaj +1 more source
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley +1 more source

