Results 61 to 70 of about 31,929 (243)

Sustainability‐Oriented Purpose: To Be or to Seem? Evaluating How Sustainability‐Oriented Purpose Statements Affect Environmental, Social, and Economic Performance

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Over the past decades, sustainability has emerged as a defining global priority, reshaping firms' role in driving systemic change. In this context, corporate purpose has gained renewed prominence as a key mechanism to align organizational priorities with broader societal commitments.
Lucia Barra   +2 more
wiley   +1 more source

The Moral Manager in the Market: How CFOs' Ethical Intelligence Drives ESG Investment in Emerging Economies' Dual Markets

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT What propels a CFO in an emerging economy to champion ESG investments when formal regulations are weak? Moving beyond structural explanations, we provide a behavioural account arguing that a manager's internal ethical compass—moral intelligence (MI)—is a key driver.
AmirHossein ArminKia   +4 more
wiley   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Beyond Environmental Concern: Multiple Consumer Value Logics Driving Willingness to Pay for Food Forest Produce

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques   +3 more
wiley   +1 more source

The Impact of Value Orientations on Psychological Reactance to Pro‐Environmental Normative Appeals

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This paper examines how individuals' responses to descriptive (what most others do) and injunctive (what others believe people should do) pro‐environmental appeals depend on their value orientations. Across two studies using representative samples (United States: recycling electronic waste; United Kingdom: recycling single‐use batteries), the ...
Christos Kavvouris   +2 more
wiley   +1 more source

Empathy and creativity as foundations and predictors of how prosocial behavior develops in preschool age children

open access: yesInternational Journal of Child Care and Education Policy
The emergence of prosocial tendencies in early childhood is still not well understood and not commonly tested with direct measures. This study investigated predictors of prosocial behavior (i.e., prosocial decision-making and prosocial creativity) in 3 ...
Nahide Gungordu   +3 more
doaj   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari   +3 more
wiley   +1 more source

Children adjust behavior in novel social environment to reflect local prosocial norms inferred from brief exposure.

open access: yesPLoS ONE
Stark cultural variation in prosocial behavior, as elicited with economic experiments, is evident despite the high mobility of humans. Conformity to local norms has been posited to play an integral role in the maintenance of this variation.
Kari Britt Schroeder   +2 more
doaj   +1 more source

Good Deeds for Self‐Gain? How Self‐Enhancement Motivates Pro‐Environmental Behaviour in Entitled Consumers

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley   +1 more source

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