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Prospect theory and SERVQUAL: [PDF]

Management, 2014
The aim of this paper is to make a scientific contribution for a better understanding of the relationship between the Prospect Theory and servqual. The first objective is to analyse whether the servqual scale is an appropriate scale to quantify service quality and customer satisfaction of automobile-insurances.
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Prospect Theory

2022
Sharon G.M. Koh, Andrei O.J. Kwok
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Prospect Theory

2017
Masao Ogaki, Saori C. Tanaka
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Prospect theory

2023
Ernest Baskin, Ernest Baskin
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Prospects for neurolinguistic theory

Cognition, 1981
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Prospect Theory

2008
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Prospecting for Evidence for Prospect Theory

Contemporary Psychology, 1999
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Prospect Theory

2014
Jay Bhattacharya, Timothy Hyde, Peter Tu
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Prospect Theory: Much Ado About Nothing?

Management Science, 2002
Haim Levy, Moshe Levy
exaly  

Can Prospect Theory Explain the Disposition Effect? A New Perspective on Reference Points

Management Science, 2018
Juanjuan Meng, Xi Weng
exaly