Results 11 to 20 of about 337,630 (263)

Visual Communication Design in Print Advertising under New Media Environment

open access: yesWireless Communications and Mobile Computing, 2022
The emergence of too many new media in the information age has also brought about the trouble of complicated information. Every day, people’s eyes are exposed to at least hundreds of advertisements.
Yue Zhang   +3 more
semanticscholar   +1 more source

Critical Discourse Analysis: Female Representation in Advertisements of Academic Institutes in SAHIWAL

open access: yesInternational Journal of Linguistics and Translation Studies, 2022
Advertising in time globalization turns into a "powerful instrument" for organizations to offer their items, great and administrations. Females play fundamental role for various figures in her day to day existence.
Ayesha Ashraf M. Ashraf
semanticscholar   +1 more source

Health-related claims in food supplements endorsements: a content analysis from the perspective of EU regulation.

open access: yesPublic Health, 2020
OBJECTIVES Based on the legal framework regulating the advertisement of food supplements in the EU, the aim of this article is to analyse the relationship between the presence of endorsers, the different types of health-related claims (H-RCs) and product
C. Muela-Molina   +2 more
semanticscholar   +1 more source

EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

open access: yesComputational Intelligence and Neuroscience, 2009
The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public ...
G. Vecchiato   +10 more
semanticscholar   +1 more source

Food Marketing in Facebook to Thai Children and Youth: An Assessment of the Efficacy of Thai Regulations

open access: yesInternational Journal of Environmental Research and Public Health, 2019
To assess the marketing of food on Facebook in relation to Government regulations and the industry’s self-regulatory codes in Thailand, Facebook pages of 30 of the most popular food brands with young people in Thailand and consumer engagement (number of ...
N. Jaichuen   +4 more
semanticscholar   +1 more source

A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective

open access: yesInternational Journal of Environmental Research and Public Health, 2023
Popular social media platforms have been actively used by ultra-processed food companies to promote their products. Being exposed to this type of advertising increases the consumption of unhealthy foods and the risk of developing obesity and other non ...
Juliana de Paula Matos   +3 more
semanticscholar   +1 more source

Impact of an interactive anti-speeding threat appeal: how much threat is too much? [PDF]

open access: yes, 2011
This study investigates the impact of an interactive television public service announcement (PSA) containing an anti-speeding threat appeal on feelings of telepresence and behavioral intention.
Cauberghe, Veroline   +2 more
core   +1 more source

İslamofobiye Karşı Hazırlanan Kamu Spotu Reklamlarında Müslümanların Temsili: ABD, Kanada ve Hollanda Örneği

open access: yesMedya ve Din Araştırmaları Dergisi, 2018
Son yıllarda dünya genelinde aşırı sağ siyasi partilerin İslamofoboiyi sıklıkla propaganda faaliyetlerinde konu ettiği görülmektedir. Bu partiler, propagandalarında İslamiyet’i bir tehlike olarak yansıtmaktadır.
Caner Çakı, Mehmet Ozan Gülada
doaj   +2 more sources

Innovation, advertising, personal selling, and sustainability in the industries massively benefited from major public health emergencies: paradoxical evidence from China

open access: yesFrontiers in Public Health, 2023
Background While major public health emergencies have severe socio-economic impacts, they may also present many opportunities for certain industries.
Guangying Xie   +4 more
semanticscholar   +1 more source

Find cancer early: Evaluation of a community education campaign to increase awareness of cancer signs and symptoms in people in regional Western Australians [PDF]

open access: yes, 2018
Introduction: Cancer outcomes for people living in rural and remote areas are worse than for those living in urban areas. Although access to and quality of cancer treatment are important determinants of outcomes, delayed presentation has been observed in
Allgar   +32 more
core   +4 more sources

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