Results 21 to 30 of about 337,630 (263)

Population exposure to alcohol and junk food advertising during the 2018 FIFA world cup: implications for public health

open access: yesBMC Public Health, 2022
Background Advertising alcoholic drinks and food high in fat, sugar, and salt (HFSS) is a driver of alcohol use and HFSS consumption, among children and young people.
Khaldoon Alfayad   +3 more
semanticscholar   +1 more source

Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data [PDF]

open access: yes, 2017
Nowadays it has clearly understood that emotions play an important role in the success of commercial advertising. Particularly, it has been observed as advertising campaigns of non-profit organizations need to create an emotional appeal in people, in ...
Ana, Martinez-Levy   +7 more
core  

Exclusive vs Overlapping Viewers in Media Markets [PDF]

open access: yes, 2006
This paper investigates competition for advertisers in media markets when viewers can subscribe to multiple channels. A central feature of the model is that channels are monopolists in selling advertising opportunities toward their exclusive viewers, but
A Service Of   +3 more
core   +8 more sources

STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN

open access: yesSOURCE : Jurnal Ilmu Komunikasi, 2018
This research concludes that, Pull Strategy applied by Dalka FM is by looking for target ofadvertiser candidate, then send Dalka FM radio profile which inside is designed as possible.Another strategy is to include the price of the ad. It is intended that
Rahma Hidayati   +2 more
semanticscholar   +1 more source

Lived and Care Experiences of Chronic Musculoskeletal Shoulder Pain in Australian Adults: A Qualitative Study

open access: yesArthritis Care &Research, EarlyView.
Objective Australian evidence on lived and care experiences of chronic musculoskeletal shoulder pain (CMSP), irrespective of disorder classification or disease, is limited. However, such evidence is important for person‐centered care and informing local service pathways and care guidelines or standards.
Sonia Ranelli   +8 more
wiley   +1 more source

Preferences for post‐traumatic osteoarthritis prevention strategies in individuals with anterior cruciate ligament injury

open access: yesArthritis Care &Research, Accepted Article.
Objectives There is growing interest in evaluating new strategies to delay or prevent post‐traumatic osteoarthritis (PTOA) in individuals who have sustained anterior cruciate ligament (ACL) injury. This study sought to determine characteristics of potential treatments that are acceptable to patients with ACL injury.
Kevin Kennedy   +9 more
wiley   +1 more source

STRATEGI PROMOSI EVENT BALI SPIRIT FESTIVAL UBUD

open access: yesJurnal IPTA
Bali Spirit Festival 2023 is the 14th annual Bali Spirit Festival and thousands of people visit this festival every year. In 2023 the Bali Spirit Festival itself has carried out promotions for the domestic market but the level of visits by domestic ...
I Kadek Dilam Arnawa   +2 more
doaj   +1 more source

Recent Advances on Thermochromic Inks for Security Applications

open access: yesAdvanced Materials Technologies, EarlyView.
Thermochromic security inks have garnered interest in recent years as security elements for authentication, information encryption, and anti‐counterfeiting. This review outlines different types of thermochromic materials, how they have been developed as functional inks, and how advancements in property enhancement, sustainability, and printing ...
Duarte B. Oliveira   +5 more
wiley   +1 more source

Ecologically‐Valid Emotion Signatures Enhance Mood Disorder Diagnostics

open access: yesAdvanced Science, EarlyView.
This study identifies ecologically‐valid Divergent Emotional Functional Networks (DEFN), derived from dynamic functional connectivity during naturalistic movie watching. The DEFN reliably enhances diagnostic accuracy for mood disorders, including major depressive and bipolar disorders, demonstrating strong reproducibility across demographic factors and
Shuyue Xu   +6 more
wiley   +1 more source

What is creative to whom and why? Perceptions in advertising agencies [PDF]

open access: yes, 2003
The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott   +2 more
core   +2 more sources

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