Results 21 to 30 of about 856 (119)
L’EDUCATION PARENTALE, UNE AUTOREGULATION DE LA PUBLICITE CHEZ LES ADOLESCENTS TELESPECTATEURS [PDF]
ZiglôbithaRésumé : Cet article vise à analyser le rôle de l’éducation parentale dans l’autorégulation de l’influence de la publicité chez les adolescents téléspectateurs. S’appuyant sur le modèle sociocognitif de la socialisation des médias.
Daniel MUKENDI MBUYI
doaj +1 more source
Les émotions et les procédés esthétiques dans la publicité sociétale
e-Scripta Romanica, 2014 L’article traite des émotions dans la publicité sociétale. En s’appuyant sur les exemples relevés dans un corpus de campagnes sociétales francophones, italiennes et polonaises, l’auteur analyse les émotions et les procédés esthétiques auxquels ont ...
Agnieszka Woch
doaj +1 more source
Esthétique et fonction du corps antiquisant dans la publicité au XXIe siècle
thersites. Journal for Transcultural Presences & Diachronic Identities from Antiquity to Date, 2018 L’Antiquité, qu’elle soit égyptienne, grecque ou romaine, est toujours présente dans la publicité des années 2000 et 2010. Un balayage rapide du corpus permet d’en repérer immédiatement des exemples, qui ont marqué l’histoire de la publicité ou les ...
Fabien Bièvre-Perrin, Elise Pampanay
doaj +1 more source
Semiotika (Vilniaus universitetas), 2020 Cet article est consacré à l’étude sémiotique de la notion de vide et du sens qu’elle peut prendre en marketing, et plus particulièrement en communication comme en design de produits. Il s’appuie sur un exemple international originaire du Japon, celui de
Jean-Paul Petitimbert
doaj +1 more source
Riding attention spikes: How analysts respond to advertising
Contemporary Accounting Research, Volume 42, Issue 4, Page 2683-2713, Winter 2025.Abstract Product market advertising, while containing little new information, triggers spikes in investor attention. Using weekly advertising data, we find that sell‐side analysts issue optimistic earnings forecasts in response to heavier advertising in the prior week. This effect is not driven by confounding earnings or product news.
Minjae Koo +3 more
wiley +1 more source
Training Highly Qualified Health Research Personnel: The Pain in Child Health Consortium
Pain Research and Management, Volume 19, Issue 5, Page 267-274, 2014., 2014 BACKGROUND AND OBJECTIVES: Pain in Child Health (PICH) is a transdisciplinary, international research training consortium. PICH has been funded since 2002 as a Strategic Training Initiative in Health Research of the Canadian Institutes of Health Research, with contributions from other funding partners and the founding participation of five Canadian ...
Carl L von Baeyer +11 more
wiley +1 more source
Policy &Internet, Volume 16, Issue 4, Page 859-878, December 2024.Abstract Influencers are gaining remarkable ground. Their content‐creation abilities, their credibility and consumer identification all represent an added value in commercial communication. However, controversies have emerged regarding the contents they divulge, as it is not always easy to distinguish advertising communication in the contents they post.
Cristina González‐Díaz +1 more
wiley +1 more source
Canadian Journal of Gastroenterology and Hepatology, Volume 25, Issue 3, Page 157-160, 2011., 2011 Globally, people are struggling with obesity. Many effective, non‐conventional methods of weight reduction, such as herbal and natural dietary supplements, are increasingly being sought. Fat burners are believed to raise metabolism, burn more calories and hasten fat loss.
Y Radha Krishna +4 more
wiley +1 more source
Antitrust rules and remedies against platforms' treacherous turns
European Law Journal, Volume 30, Issue 4, Page 629-652, December 2024.Abstract Digital platforms can take a ‘treacherous turn’, where they initially set advantageous terms and conditions only to reverse them once demand has become sticky. Transaction costs economics has long recognised the harm caused by such opportunism, especially in the presence of relation‐specific investments.
Friso Bostoen, Nicolas Petit
wiley +1 more source
Regional specialization: From the geography of industries to the geography of jobs
Canadian Journal of Economics/Revue canadienne d'économique, Volume 57, Issue 4, Page 1236-1264, November/Novembre 2024.Abstract Our analysis begins with an empirical investigation of how employment concentration in industries and occupations across regions of the United States has changed over time and how regional specialization has changed. Results show that industry concentration and specialization indices have fallen, while occupation concentration and ...
Antoine Gervais +2 more
wiley +1 more source