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Purchasing intentions and digital influencers

International Journal of Internet Marketing and Advertising, 2022
While the web marketing literature has recently called into question the impact of influencers on their followers' purchasing behaviour, very few studies have addressed this issue per se. Our study aims to fill this gap by examining the variables that boost followers' purchasing intention.
Laroutis, Dimitri   +2 more
openaire   +2 more sources

Supplements purchase intention: young consumer's perspective

British Food Journal, 2022
PurposeThis study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia.Design/methodology/approachThe supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to
Sook Fern Yeo   +4 more
openaire   +2 more sources

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