Results 331 to 340 of about 602,499 (342)
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Brand personality and purchase intention
European Business Review, 2015Purpose – The purpose of this paper is to analyze the effects of brand personality dimensions on purchase intention. Furthermore, the brand personality dimensions are compared to study the differences between users and non-users of 12 brands. Design/methodology/approach
María de la Paz Toldos-Romero +1 more
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Electric Vehicle Purchase Intention
The ever-increasing worries over transportation issues such as traffic congestion, automobile accidents, air pollution, and noise have led to breakthroughs in vehicle technology. Electric cars have the potential to reduce dependency on oil as well as the amount of air pollution that is produced, to improvements in the conditions of our health as well ...Anushia Chelvarayan +3 more
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Journal of Consumer Marketing
Purpose The purpose of this study is to predict the probability and duration of “Buying Intention Survival” (BIS) and to propose a conceptual framework illustrating its determinants. More specifically, it aims to determine the likelihood of buying intention abandonment (BIA) and the time frame in which the intention abandonment might occur.
Ons Baati, Fathi Akrout
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Purpose The purpose of this study is to predict the probability and duration of “Buying Intention Survival” (BIS) and to propose a conceptual framework illustrating its determinants. More specifically, it aims to determine the likelihood of buying intention abandonment (BIA) and the time frame in which the intention abandonment might occur.
Ons Baati, Fathi Akrout
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Purchase Intent and Purchase Probability
Journal of Advertising Research, 1970openaire +1 more source
CSR ad impact on purchase intention
International Journal of Internet Marketing and Advertising, 2023openaire +1 more source
Online purchase intention: Purchase orientations and expected benefits
International Journal of Scientific and Research Publications (IJSRP), 2018openaire +1 more source