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Effects of anchor characteristics and product attributes on consumer purchase decisions in live streaming sales: evidence from an eye-tracking study. [PDF]
Sci RepJun M +6 more
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Shaping Food Consumption Among Generation Z in Mexico City: The Role of Digital Stimuli and Brand Engagement in Restaurant Decision-Making. [PDF]
FoodsAlfonso-Sanjul IL, Acosta-Gonzaga E.
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Purchasing process transformation: restructuring for small purchases
International Journal of Operations & Production Management, 2005PurposeReducing purchasing costs remains an ongoing concern for most organizations. The standard purchasing process that works well for large purchases, however, generates proportionately much higher overhead and administrative costs for small purchases leading to purchase delays, high error rate, and poor vendor participation.
Parikh, Mihir A., Joshi, Kailash
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Purchase Decision Processes in the Internet Age
2014This work explores the online purchase decision-making behaviour of consumers. It investigates how purchase decision-making processes unfold and how they vary for different groups of individuals. Drawing from the decision analysis and consumer behaviour literatures, a typology of online consumers is introduced to define four distinctive groups based on
Sahar Karimi +2 more
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