The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. [PDF]
Han Y.
europepmc +1 more source
The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships. [PDF]
Qu Y, Lee J.
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Unveiling Sustainable Food Choices: How Green Attributes and Environmental Values Drive the Continuous Purchase Intentions of Organic Cocoa in Taiwan. [PDF]
Su LJ, Cheng YY, Chen HS.
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Understanding purchase intention toward upcycled foods through a consumer education lens: an extended theory of planned behavior approach. [PDF]
Shan L, Zhang Y, Ma Y, Tian J, Li Y.
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Editorial Note: Why are they eco-friendly? Attributing eco-friendly descriptive norms to intrinsic motivation increases pro-environmental purchase intention. [PDF]
PLOS One Editors.
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From Pester Power to Purposeful Co-Shopping, a Dual-Pathway PLS-SEM Model: The Influence of Children's Food Purchases in Urban India. [PDF]
Venugopalan M, R P, Sisodia GS.
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Perceived Value and Purchase Intention for Private-Label Dairy Products in Peru: The Mediating Role of Consumer Trust. [PDF]
Queque-Luque EF +5 more
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Sonication: A sensory engineering approach reshaping consumer acceptance for novel foods. [PDF]
Manzoor MF +5 more
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What Drives Indonesian People to Purchase Modest Fashion? The Moderating Role of Religiosity. [PDF]
Fathoni MA, Sholihah DR, Wulansari AS.
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