Brand Awareness, Purchase Intention, and Branded Beef Purchasing Behavior: An Empirical Study Based on Jilin Province, China. [PDF]
Yang XL, Zhou YW, Teng KX, Mao YS.
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AI virtual streamers in sustainable food marketing: how expertise, interactivity, and anthropomorphism shape consumer acceptance of upcycled foods. [PDF]
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How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG. [PDF]
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To Buy or Not to Buy Under Brand Image Transgression? Consumer Behavior and Underlying Mechanisms from a Power Distance Belief Perspective. [PDF]
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From entertainment to persuasion: how attitudes toward advertising shape responses to brand placement and television advertising. [PDF]
Li L.
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The Power of Information: How Labeling Alters Young Consumer Acceptance and Purchase Intention of Plant-Based Yogurt Alternatives. [PDF]
Klimczak I +3 more
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The Role of Psychological Pricing Strategy in Customer Purchasing Behavior. [PDF]
Ibrahim Rajab APDS, Satwan Amhammed M.
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Would You Buy on Impulse During E-Commerce Digital Human Avatar Live Shopping? DHA Characteristics and Consumer Experience. [PDF]
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Inner beauty supplement label information cues, consumer trust, and purchase intentions: cross-sectional evidence from South Korean consumers. [PDF]
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