Results 21 to 30 of about 10,885,424 (303)
What do women like? A quantitative study of the female behavior of sparkling wines consumers
Wine Economics and Policy, 2022 The purpose of this paper is to investigate the purchase process of the sparkling wines female consumers, in order to understand the variables that influence the purchase process of this product.
Miriam de Oliveira Dornelles +2 more
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Binus Business Review, 2013 Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah +3 more
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Industry 4.0 technologies in the purchasing process
Industrial Management & Data Systems, 2020 PurposeThe aim of the study is to explore the possible practical impact of big data/business intelligence and Internet of Things on the purchasing process of premium automotive manufacturers, and to evaluate its theoretical impact with a transaction cost economics approach.Design/methodology/approachAn exploratory multiple-case study was carried out ...
Gottge, Simon +2 more
openaire +4 more sources
Consumer Involvement in the Purchasing Process: Consciousness of the Choice
Economics and Culture, 2019 Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers.
Jeseviciute-Ufartiene Laima
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INFLUENCE OF CHILDREN IN REAL ESTATE FAMILY PURCHASE DECISION-MAKING CONTEXT [PDF]
Trakia Journal of Sciences, 2020 Purpose: Children play a significant role as active participants in different markets through their own spending power. They are also able to exert considerable influence – explicit or implicit - over other family members’ consumer behavior.
I. Kancheva
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Trigger factors in brick and click shopping
Intangible Capital, 2019 Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel.
Mage Marmol, Vicenc Fernandez
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Uncertainty avoidance in purchase decision process [PDF]
Marketing (Beograd. 1991), 2018 Due to the lack of knowledge and information consumers are often in a state of uncertainty in the decision-making process. Understanding the source of consumer uncertainty is essential for their better service.
Šapić Srđan +2 more
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IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING [PDF]
ICTACT Journal on Management Studies, 2017 Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact ...
C Arul Jothi, A Mohmadraj Gaffoor
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Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention [PDF]
Zhongguo niangzaoIn order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with ...
ZHANG Qiyao, WANG Xue
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BETWEEN ACTUAL AND VIRTUAL REALITY. TECHNOLOGIES AND FUNCTIONALITIES OF DEVICES IN THE BUYING PROCESS FROM THE PERSPECTIVE OF (POLISH) CONSUMERS [PDF]
Studia Humanistyczne AGH, 2019 In modern times, the buying process involves utilisation of technologies from the virtual world as well as appropriate devices and their functionalities.
Aldona Guzik, Grzegorz Dutka
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