Results 21 to 30 of about 137,513 (347)
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC +3 more
core +1 more source
Industry 4.0 technologies in the purchasing process
Industrial Management & Data Systems, 2020 PurposeThe aim of the study is to explore the possible practical impact of big data/business intelligence and Internet of Things on the purchasing process of premium automotive manufacturers, and to evaluate its theoretical impact with a transaction cost economics approach.Design/methodology/approachAn exploratory multiple-case study was carried out ...
Gottge, Simon +2 more
openaire +4 more sources
The Distribution Channel Preferences in Purchase Decision-Making of Backpacker Hostel Customers
Binus Business Review, 2020 The research aimed to find the correlation between distribution channels to each purchase decision-making process in hostel buying. This research was quantitative research using questionnaires to gather the data from 349 respondents.
Aditia Sovia Pramudita +2 more
doaj +1 more source
Binus Business Review, 2013 Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah +3 more
doaj +1 more source
What do women like? A quantitative study of the female behavior of sparkling wines consumers
Wine Economics and Policy, 2022 The purpose of this paper is to investigate the purchase process of the sparkling wines female consumers, in order to understand the variables that influence the purchase process of this product.
Miriam de Oliveira Dornelles +2 more
doaj +1 more source
INFLUENCE OF CHILDREN IN REAL ESTATE FAMILY PURCHASE DECISION-MAKING CONTEXT [PDF]
Trakia Journal of Sciences, 2020 Purpose: Children play a significant role as active participants in different markets through their own spending power. They are also able to exert considerable influence – explicit or implicit - over other family members’ consumer behavior.
I. Kancheva
doaj +1 more source
Behavioral Science, 2023 Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-border e-commerce companies to penetrate their consumer market, which is in dire need of development.
Lintong Han +4 more
semanticscholar +1 more source
Purchase process between the non-flow state and actual purchase behavior.
, 2022 Purchase process between the non-flow state and actual purchase behavior.
Xiaowei Cai (12009181) +2 more
core +1 more source
Consumer Involvement in the Purchasing Process: Consciousness of the Choice
Economics and Culture, 2019 Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers.
Jeseviciute-Ufartiene Laima
doaj +1 more source
Trigger factors in brick and click shopping
Intangible Capital, 2019 Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel.
Mage Marmol, Vicenc Fernandez
doaj +1 more source