Results 31 to 40 of about 137,513 (347)

IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING [PDF]

ICTACT Journal on Management Studies, 2017
Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact ...
C Arul Jothi, A Mohmadraj Gaffoor
doaj   +1 more source

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

Computers in Human Behavior, 2021
SMS advertising perception has been found to have a significant influence over consumer purchase intention either directly or indirectly. However, there is a dearth of comprehensive studies, suggesting precursors of SMS advertising perception and the ...
Anshuman Sharma, Yogesh K. Dwivedi, V. Arya, Muhammad Qutubuddin Siddiqui   +3 more
semanticscholar   +1 more source

Uncertainty avoidance in purchase decision process [PDF]

Marketing (Beograd. 1991), 2018
Due to the lack of knowledge and information consumers are often in a state of uncertainty in the decision-making process. Understanding the source of consumer uncertainty is essential for their better service.
Šapić Srđan, Savić Jovana, Filipović Jovana   +2 more
doaj  

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Australasian Marketing Journal, 2020
This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process.
Jason Weismueller, P. Harrigan, Shasha Wang, G. Soutar   +3 more
semanticscholar   +1 more source

BETWEEN ACTUAL AND VIRTUAL REALITY. TECHNOLOGIES AND FUNCTIONALITIES OF DEVICES IN THE BUYING PROCESS FROM THE PERSPECTIVE OF (POLISH) CONSUMERS [PDF]

Studia Humanistyczne AGH, 2019
In modern times, the buying process involves utilisation of technologies from the virtual world as well as appropriate devices and their functionalities.
Aldona Guzik, Grzegorz Dutka
doaj   +1 more source

Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023
The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover.
Ratih Hadiantini, Aggi Panigoro Sarifiyono, Hani Maharani   +2 more
doaj   +1 more source

Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework

Sustainability, 2021
Environmental deterioration brought about by consumers’ non-feasible utilization pattern is putting a pressure on the environment and is obstructing sustainable development.
Rusitha Wijekoon, M. Sabri
semanticscholar   +1 more source

Therapeutic Apheresis in Nigeria: A Multi‐Center Summary of Abstracts From the Inaugural Nigerian Society for Apheresis Scientific Meeting

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Background Therapeutic apheresis (TA) is an established treatment modality for hematologic, neurologic, and immunologic disorders, yet access remains severely limited in sub‐Saharan Africa. Donor apheresis, including platelet apheresis collection from healthy donors, represents an important complementary modality supporting blood product ...
Nosa Bazuaye, Chimezie Okwuonu, Evelyn Idam, Folasade Adelekan‐Popoola, Shakirat Gold‐Olufadi, Olufunto Olufela Kalejaiye, Abdullateef Ogala, Zinnah Aloziem, Blossom Amamchukwu, Patience Elimia, Mkpoikanabasi Obot‐Obot, Henry Mbakwe, Praises Maduagwuna, Olatunji Akinrodoye, Chiamaka Anyanwu, Benjamin Anyanwu, Adedamola Akinsiku, Oluwatoyin A. Akinsiku, Muzamil O. Hassan, Fatiu A. Arogundade, Olalekan E. Ojo, Homayemem Weli, Jesupelumi Adenihun, Aderemi Adelaja, Ebun Bamgboye, Olalekan Olatise, Ade E. Faponle, Ayoola Odeyemi, Michael Muoka, Stephen Asaolu, Qudrat Busari, Blessing Dawudu, Michael Naiyeju, Rasheed A. Balogun   +33 more
wiley   +1 more source

Willingness to Use Online Channel in Various Stages of the Services Buying Process [PDF]

Journal of Emerging Trends in Marketing and Management, 2019
The change of the marketing channel in the purchase process is already widely described in the literature. However, the consumers' tendency to use remote channels at subsequent stages of purchase process is relatively rarely described.
Marcin Lipowski
doaj  

Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention [PDF]

Zhongguo niangzao
In order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with ...
ZHANG Qiyao, WANG Xue
doaj   +1 more source