Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023 The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover.
Ratih Hadiantini +2 more
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Willingness to Use Online Channel in Various Stages of the Services Buying Process [PDF]
Journal of Emerging Trends in Marketing and Management, 2019 The change of the marketing channel in the purchase process is already widely described in the literature. However, the consumers' tendency to use remote channels at subsequent stages of purchase process is relatively rarely described.
Marcin Lipowski
doaj
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC +3 more
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INSURANCE SERVICE PURCHASE DECISION-MAKING RATIONALE: EXPERT-BASED EVIDENCE FROM LITHUANIA
Ekonomika, 2013 . This paper deals with the examination of the rationale for insurance service purchase decision making with a focus on Lithuania and its possible implications for both Lithuania and other developing insurance markets.
Aurelija Ulbinaitė +1 more
doaj +1 more source
Voluntary Migration to the Online Channel in the Service Purchase Process - How Close We Are? [PDF]
Journal of Emerging Trends in Marketing and Management, 2019 The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing ...
Ilona Bondos
doaj
AN ANALYSIS ON THE DECISION MODEL OF SMART PLUS INSURANCE PRODUCT PURCHASE
Indonesian Journal of Business and Entrepreneurship, 2016 The purposes of this study were 1) to analyze the decision model of Smart Plus insurance product purchase and 2) to determine the criteria, sub-criteria, and alternative priorities in Smart Plus purchase decision model.
Fitry Primadona +2 more
doaj +1 more source
The Influence of Product Quality and Price on Purchase Decisions
Almana: Jurnal Manajemen dan Bisnis, 2022 Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions.
Rizky Ferrari Oktavian, Henky Wahyudi
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Influence of basic demographic characteristics of children consumers on family travel purchase [PDF]
Marketing (Beograd. 1991), 2017 During the last two decades, researchers in the field of tourism and marketing direct increasing attention towards the process of making purchasing decisions within the family.
Tomić Slavica, Leković Ksenija
doaj
Industrial market segmentation by the structure of the purchasing process [PDF]
Industrial Marketing Management, 1980 Abstract This article presents a methodology for segmenting industrial markets on the basis of functional involvement in phases of the purchasing decision process. A decision matrix is developed as a structured measurement instrument to collect information about the composition of decision making units within target firms.
Choffray, Jean-Marie, Lilien, Gary L.
openaire +1 more source
The relationship between ecrm implementation and eloyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesis [PDF]
, 2009 The purpose of this paper is to propose a model for the relationship between eCRM and E-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust, and multi-dimensional aspects of eCRM.
Irani, Z, Ali, M, Alhaiou, T
core +4 more sources